BJG Consulting was born in 2008 and is licensed in both Florida and Washington. We work with everyone from solopreneurs to multinational corporations. We specialize in marketing strategy and planning. Executive Consultant Brianna J. Grantham, PhD serves as the CMO or Marketing Director for growing businesses, new businesses, and new product launches.
BJG Consulting also offers strategic marketing services and planning, proposal and RFP response writing and support, content marketing strategy, content creation and copyediting, and ad hoc writing services. We also provide personal branding for professionals, creative entrepreneurs, and job seekers, as well as training in social media marketing and communications.
BJG Consulting thrives on helping other businesses to grow. We particularly seek clients whose businesses inherently benefit their customers and communities. We believe in using our expertise and experience to empower our clients, helping their reach, impact, and business to grow.
BJG Consulting also offers strategic marketing services and planning, proposal and RFP response writing and support, content marketing strategy, content creation and copyediting, and ad hoc writing services. We also provide personal branding for professionals, creative entrepreneurs, and job seekers, as well as training in social media marketing and communications.
BJG Consulting thrives on helping other businesses to grow. We particularly seek clients whose businesses inherently benefit their customers and communities. We believe in using our expertise and experience to empower our clients, helping their reach, impact, and business to grow.
Services
We take a values-based approach to marketing because we work with clients whose products and services do good in the world, and they appeal to consumers and other businesses with whom their values resonate.
For both B2C and B2B businesses, values-based marketing aligns the brand and products with the Vision and Mission.
Whether a company is selling products or services, values-based marketing is appealing to a customer's values and ethics.
A values-based marketing approach builds advertising and promotions to customers based on a company's core brand values and message.
For both B2C and B2B businesses, values-based marketing aligns the brand and products with the Vision and Mission.
Whether a company is selling products or services, values-based marketing is appealing to a customer's values and ethics.
A values-based marketing approach builds advertising and promotions to customers based on a company's core brand values and message.
The evolution of social media and rise of review sites have placed the power firmly in the hands of the consumer-and that dynamic won't change anytime soon.
What does this mean for you and your business?
This means your marketing strategy needs to include more than tactics for selling your services or products.
Your marketing strategy needs to be flexible, personable, and relevant to consumers and businesses who expect immediate responses and whose options for purchasing are limitless.
Not only does your business or product need to differentiate itself in terms of value and quality, but it must also appeal on a personal and emotional level.
What does this mean for you and your business?
This means your marketing strategy needs to include more than tactics for selling your services or products.
Your marketing strategy needs to be flexible, personable, and relevant to consumers and businesses who expect immediate responses and whose options for purchasing are limitless.
Not only does your business or product need to differentiate itself in terms of value and quality, but it must also appeal on a personal and emotional level.
An annual marketing plan includes all the pieces to your marketing program puzzle: Goals, tools, timelines, and budget.
A marketing strategy starts with your annual goals, then answers how your marketing efforts will work to reach them.
A Marketing Plan will vary in length depending on a client's business, industry, number of locations, and goals.
For example, a company with multiple locations will have a longer plan with space for individual location/demographic marketing strategy opportunities.
A marketing strategy starts with your annual goals, then answers how your marketing efforts will work to reach them.
A Marketing Plan will vary in length depending on a client's business, industry, number of locations, and goals.
For example, a company with multiple locations will have a longer plan with space for individual location/demographic marketing strategy opportunities.
Marketing Communications is a broad area, but BJG Consulting can help you navigate the wide variety of channels to determine which are most effective for your business and best for reaching your prospects.
We develop communications strategy and plans, as well as messaging to tell your brand's story in a compelling way.
We find many businesses have clear guidelines on their visual branding-including logo and color palette, but don't have the same for their messaging.
We love working with clients to develop clear messaging guidelines, messaging roadmaps, communications plans, and brand voice.
We develop communications strategy and plans, as well as messaging to tell your brand's story in a compelling way.
We find many businesses have clear guidelines on their visual branding-including logo and color palette, but don't have the same for their messaging.
We love working with clients to develop clear messaging guidelines, messaging roadmaps, communications plans, and brand voice.
Not only is Content Marketing less expensive than other methods of marketing, it's also more effective-resulting in an average of 3x more leads than other marketing efforts.
But not all content is created equal.
BJG Consulting got its start in business writing, editing, and ghostwriting, so storytelling is at the heart of what we do.
We work with clients to develop a coherent Content Marketing strategy, support that strategy with a plan, and recommend the tools to execute that plan.
Content Marketing is on course to become a $300 billion (yes, with a B!) industry by 2019 and is one of the fastest growing, most effective methods of marketing for B2B and B2C alike.
But not all content is created equal.
BJG Consulting got its start in business writing, editing, and ghostwriting, so storytelling is at the heart of what we do.
We work with clients to develop a coherent Content Marketing strategy, support that strategy with a plan, and recommend the tools to execute that plan.
Content Marketing is on course to become a $300 billion (yes, with a B!) industry by 2019 and is one of the fastest growing, most effective methods of marketing for B2B and B2C alike.
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