CSSI Marketing + Culinary
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CSSI is truly unique in the agency world. We combine industry-leading strategic thinking with comprehensive marketing services and culinary-focused development, three pillars that showcase our talents and lead to big results. Let's roll up our sleeves and get to work! USA Rice is empowering operators to deliver on consumers' demands for great tasting food that's local, sustainable and good for them.

Now the group is partnering with leading restaurant chains, including P.F. Chang's, to celebrate National Rice Month and donate food to hungry families across the country. Through a secured partnership with P.F. Chang's, we spread awareness to more than 78K Twitter followers, nearly 5M Facebook visitors, and 4.42M guests-and easily met the donations cap of 1M meals for hungry folks.

A compelling story was told to position Custom Culinary as an industry heavy hitter and valuable resource and partner. Well, they're flying. Pork powerhouse Smithfield has repositioned a tired cut to resonate with consumer trends and operator needs.
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At CSSI, foodservice is life.
It's our common language and your success is our common goal.
We're an agency of expert marketers, top-notch creatives, esteemed culinarians and insightful strategists-ready to grow your brand, cultivate new business opportunities and generate sales.
CSSI was founded to address the industry's need for a fully integrated foodservice agency.
Powered by unparalleled insights and connectivity, we provide a winning combination of strategic, marketing communications and culinary expertise to fuel our foodservice partners' innovation and growth.
USA Rice is empowering operators to deliver on consumers' demands for great tasting food that's local, sustainable and good for them.
Now the group is partnering with leading restaurant chains, including P.F.
Chang's, to celebrate National Rice Month and donate food to hungry families across the country.
Through a secured partnership with P.F.
Chang's, we spread awareness to more than 78K Twitter followers, nearly 5M Facebook visitors, and 4.42M guests-and easily met the donations cap of 1M meals for hungry folks.
A compelling story was told to position Custom Culinary as an industry heavy hitter and valuable resource and partner.
We're talking about the inspired flavor chefs get from bases and sauces from leading manufacturer Custom Culinary.
They empower creative chefs everywhere with global flavors and deep-rooted culinary expertise.
But, the best innovation doesn't happen by itself-it takes a village.
It requires involvement and contribution from a broad spectrum, a cross-functional team comprising Custom Culinary and their chain restaurant partners.
Well, they're flying.
Pork powerhouse Smithfield has repositioned a tired cut to resonate with consumer trends and operator needs.
We overcame impossible odds as Smithfield surpassed first year sales expectations, reinforcing the notion that the sky is the limit.
Smithfield, the global leader in all things pork, (Isn't that a delicious title to have?) was seeking to capitalize on processing efficiencies by repositioning a stagnant category.
Start with the bone in shank, and French it.
It's a great cut but perhaps a little under-appreciated.
Innovative produce grower Mann Packing is about as customer-focused as anyone out there.
So much so, they can even grow lettuce to a uniform leaf size that's perfect for burger applications.
The stars aligned, and the Better Burger Leaf from Mann Packing was featured on a premium burger that launched nationwide into 1,500+ units of a major chain.
How cool would it be if the lettuce you need added color, flavor and zip to your burgers and arrived with every leaf the perfect size-not too big, and not too small?
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