Represents how the company wants to be perceived in the minds of its customers, prospects, and other relevant stakeholders. Defines the optimal number, range of offering, and relationships between brands within a portfolio. Articulates a profitable roadmap for business growth based on identifying the intersection between brand equities and marketplace opportunities.
A comprehensive digital marketing strategy enables you to build powerful one-to-one relationships online. A strategic brand name blends science and art to support and integrate with your value proposition. The "outside-in, " voice of customer perspective that is critically important to informing business and brand strategy recommendations. This Amazon bestseller explains how to build a brand strategy that rises above the noise and monotony in your industry-moving your brands from indistinguishable to indispensable.
A comprehensive digital marketing strategy enables you to build powerful one-to-one relationships online. A strategic brand name blends science and art to support and integrate with your value proposition. The "outside-in, " voice of customer perspective that is critically important to informing business and brand strategy recommendations. This Amazon bestseller explains how to build a brand strategy that rises above the noise and monotony in your industry-moving your brands from indistinguishable to indispensable.
Services
We are relentlessly committed to helping clients build brands the world cannot live without.
We dig deep to uncover truths others cannot easily see.
We believe our job as strategy consultants is to solve complex brand challenges.
Only then can we begin to build a truly indispensable brand.
From proper brand positioning, to effective brand extensions, to robust brand architecture, we zero-in on the issues that matter most to your business.
We optimize your time and resources through proven methodologies and techniques.
We dig deep to uncover truths others cannot easily see.
We believe our job as strategy consultants is to solve complex brand challenges.
Only then can we begin to build a truly indispensable brand.
From proper brand positioning, to effective brand extensions, to robust brand architecture, we zero-in on the issues that matter most to your business.
We optimize your time and resources through proven methodologies and techniques.
Building indispensable brands requires thoughtful, rigorous strategy combined with creative, compelling expression.
Our ability to offer everything from insight to strategy to activation means we offer our clients an end-to-end approach to brand-building.
We believe a deep understanding of customer attitudes, needs and behaviors should underpin all brand strategy.
As such, we incorporate cutting-edge qualitative and/or quantitative research methodologies-whether primary or secondary-into our project work.
Our ability to offer everything from insight to strategy to activation means we offer our clients an end-to-end approach to brand-building.
We believe a deep understanding of customer attitudes, needs and behaviors should underpin all brand strategy.
As such, we incorporate cutting-edge qualitative and/or quantitative research methodologies-whether primary or secondary-into our project work.
An indispensable brand is one that represents how the company wants to be perceived in the minds of its customers, prospects, and partners.
And one that customers truly can't live without.
This process begins by developing a meaningfully differentiated brand positioning strategy.
Whether launching a new brand or refreshing an existing one, a brand positioning strategy should impact every facet of the business-not just marketing- and advertising-related activities, but also product development, service, support, and customer experience.
And one that customers truly can't live without.
This process begins by developing a meaningfully differentiated brand positioning strategy.
Whether launching a new brand or refreshing an existing one, a brand positioning strategy should impact every facet of the business-not just marketing- and advertising-related activities, but also product development, service, support, and customer experience.
As a brand architecture firm, we believe "fewer, stronger brands" is the best philosophy when it comes to managing a portfolio, given the expense and effort required to build and maintain brands.
So companies are wise to design a framework-an architecture-for developing and organizing brands in their portfolio.
It keeps the portfolio clear and focused and helps ensure that each brand within it is seen as distinct and, ultimately, indispensable.
Optimizing brand portfolios entails designing a comprehensive, forward-looking approach for establishing the right mix and organization of brands.
So companies are wise to design a framework-an architecture-for developing and organizing brands in their portfolio.
It keeps the portfolio clear and focused and helps ensure that each brand within it is seen as distinct and, ultimately, indispensable.
Optimizing brand portfolios entails designing a comprehensive, forward-looking approach for establishing the right mix and organization of brands.
A robust brand extension strategy is essential to prosper and maintain relevance in today's hyper-competitive marketplace.
In some ways, brand extension represents the most efficient and logical way to achieve profitable brand growth, yet many companies struggle with how far to stretch.
Play it too safe and the likely result will be close-in, ho-hum line extensions that underwhelm customers and are short-lived in the market.
Stray too far from your brand's core positioning and you risk diluting valuable equity.
In some ways, brand extension represents the most efficient and logical way to achieve profitable brand growth, yet many companies struggle with how far to stretch.
Play it too safe and the likely result will be close-in, ho-hum line extensions that underwhelm customers and are short-lived in the market.
Stray too far from your brand's core positioning and you risk diluting valuable equity.
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