Are you wondering what content marketing is? Are you trying to figure out how to get started or how to justify a content budget within your organization? Or maybe you are already working with content marketing. Welcome to the Content Marketing Institute (CMI) where our mission is to advance the practice of content marketing.
While the site is full of practical, how-to guidance, you'll also find insight and advice from the experts, and an active community for discussing the latest news, information, and advances that are moving the industry forward.People ask us all the time how CMI came to be. It's simple, really. In the mid-2000s, despite the abundance of good blogs, books, and other resources, we were finding that people had a lot of questions about content marketing.
Before evolving into what is now the Content Marketing Institute, we were known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Although Junta42 was a great service, brands were starting to come to us for additional content marketing education.
While the site is full of practical, how-to guidance, you'll also find insight and advice from the experts, and an active community for discussing the latest news, information, and advances that are moving the industry forward.People ask us all the time how CMI came to be. It's simple, really. In the mid-2000s, despite the abundance of good blogs, books, and other resources, we were finding that people had a lot of questions about content marketing.
Before evolving into what is now the Content Marketing Institute, we were known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Although Junta42 was a great service, brands were starting to come to us for additional content marketing education.
Services
As General Manager of CMI, I lead the brand's event and digital operations - and get to work with the best team on the planet!
Previously, I served as VP of Content Marketing for UBM's Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients.
I've worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings.
I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.
Previously, I served as VP of Content Marketing for UBM's Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients.
I've worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings.
I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.
The most effective content marketers have something in common: a documented content marketing strategy.
Our complete guide will show you how to develop this key document for your organization.
Follow this series of easy-to-complete, practical exercises to establish a scalable content marketing program from the ground up.
Make content marketing easier with these checklists and templates you can customize for your business.
CCO is the first publication written by, for, and about chief content officers and other content executives.
Our complete guide will show you how to develop this key document for your organization.
Follow this series of easy-to-complete, practical exercises to establish a scalable content marketing program from the ground up.
Make content marketing easier with these checklists and templates you can customize for your business.
CCO is the first publication written by, for, and about chief content officers and other content executives.
Content Marketing Institute is pleased to offer the opportunity for posting career opportunity listings in our weekly eNewsletter.
Reach our audience of over 100,000 subscribers to find your perfect candidate.
Deadlines for each Friday eNewsletter are the Wednesday prior at 5pm Eastern.
Your listing will run in the next available Friday eNewsletter.
If a multiple-week listing was purchased, your weekly listing will run for consecutive weeks.
Reach our audience of over 100,000 subscribers to find your perfect candidate.
Deadlines for each Friday eNewsletter are the Wednesday prior at 5pm Eastern.
Your listing will run in the next available Friday eNewsletter.
If a multiple-week listing was purchased, your weekly listing will run for consecutive weeks.
In addition to custom research projects, CMI conducts annual surveys of content marketers, content management professionals, and agencies that offer content marketing services.
From these surveys, we produce original research reports that reveal insights about changing practices, challenges, and success factors.
Our annual survey of content marketers explores content creation, distribution, measurement, and budgets, and shows how the most successful content marketers differentiate themselves.
CMI releases the B2B report in the fall.
From these surveys, we produce original research reports that reveal insights about changing practices, challenges, and success factors.
Our annual survey of content marketers explores content creation, distribution, measurement, and budgets, and shows how the most successful content marketers differentiate themselves.
CMI releases the B2B report in the fall.
Stop focusing your content on your audience's wallets and reach for their hearts.
Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business.
Big brands, solopreneurs, politicians, musicians, authors, and seemingly everyone else goes live on social channels these days.
What does it take to get noticed in live video's babbling brook?
Here's advice from those doing it.
Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business.
Big brands, solopreneurs, politicians, musicians, authors, and seemingly everyone else goes live on social channels these days.
What does it take to get noticed in live video's babbling brook?
Here's advice from those doing it.
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