Deviant Marketing
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Deviant Marketing
Here's Deviant Marketing's philosophy: No selfies. No trying to go viral. Just innovative marketing for lawyers in two fundamental steps: (1) target the right people and (2) convert those people into clients. This ad targeted people already in the divorce process who were likely going to trial. Using creative imagery and messaging, it converted enough people into clients in a month to pay for this firm's marketing for over a year.

That's what Deviant Marketing does. You will not succeed in marketing your firm if you follow someone else's formula, no matter how successful it was for them. You need creativity. You need innovation. You need a new approach. You need to market like a deviant. We were founded by a lawyer who built and sold a law firm in 4 years. How? His firm doubled in revenue every year for 4 straight years through digital marketing.

Bottom line, we know how to build and market a successful law firm because we've actually done it. As a result, we understand what marketing approaches law firms need better than any other legal marketing firm.
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No trying to go viral.
Just innovative online marketing for lawyers in two fundamental steps: (1) target the right people and (2) convert those people into clients.
Geo-Targeting: You can market to people based on where they are right now (or where they have been recently).
We marketed exclusively to people in the hospital (or who'd recently been in the hospital) for an injury firm out of Las Vegas and generated $9,000,000 of injury cases in a single month.
Bottom line, with online marketing for lawyers, if there is anywhere your clients congregate (a conference, a jail, a sporting event), you can market to them using geo-targeting.
As soon as a potential client opens your website they should feel something.
Whether you want a potential client to feel inspired, motivated, protected, reassured, or anything else, your website from start to finish, should give them that feeling.
Whether it's typography, color scheme, layout, imagery, branding, copy, or any other essential elements, our website design for attorneys will focus on sending a message to and bringing in the types of clients that your firm wants.
Bios account for about 80% of website traffic for law firms and studies have shown that clients want specific examples and information about how an attorney will help and support them.
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