Galapagos is a marketing consulting firm that works exclusively with community banks to identify, plan and implement growth strategies. With 20-years' experience, we have the expertise and specialized resources to help you target your best opportunities, create competitive advantage, and position your organization for the long-term profitable growth that you and your shareholders demand.
We deliver distinctive and effective marketing solutions built on specialized analysis, insightful strategy, and effective implementation - exclusively for community banks.
We deliver distinctive and effective marketing solutions built on specialized analysis, insightful strategy, and effective implementation - exclusively for community banks.
Services
During his visit to the Galapagos Islands in 1835, Charles Darwin observed that how a species survived and became "naturally selected" was based on its ability to leverage its natural capabilities, adapt to its environment, and profit from this change.
160 years later, substitute "Bank organization" for "species" and you'll have the gist of our thinking.
All community banks face similar environmental factors - markets, competitors, economic changes, technology - and share similar characteristics - customers, people, resources.
160 years later, substitute "Bank organization" for "species" and you'll have the gist of our thinking.
All community banks face similar environmental factors - markets, competitors, economic changes, technology - and share similar characteristics - customers, people, resources.
There's no shortage of off-the-shelf bank marketing solutions.
And no industry is as eager to copy the successes of competitors.
While both approaches can be successful, each comes with unintended consequences: They accelerate commoditization, and ultimately cheapen the community financial institution brand.
For community FIs, the challenge is to find the expertise required to design well-crafted marketing strategy and programs capable of creating real competitive advantage.
We deliver effective marketing solutions built on insightful analysis, distinctive strategy, and effective implementation.
And no industry is as eager to copy the successes of competitors.
While both approaches can be successful, each comes with unintended consequences: They accelerate commoditization, and ultimately cheapen the community financial institution brand.
For community FIs, the challenge is to find the expertise required to design well-crafted marketing strategy and programs capable of creating real competitive advantage.
We deliver effective marketing solutions built on insightful analysis, distinctive strategy, and effective implementation.
The traditional community banking model is facing competitive forces that threaten to make it obsolete.
Community financial institutions need to change or risk irrelevance.
After working with hundreds of community-based institutions over the past 20 years, we have witnessed what can be successful and have honed an approach based on that insight and experience.
Technology and the pace of change are redefining the very notion of banking.
Nimble competitors are stealing those profitable pieces of business that can be reengineered through technology.
Community financial institutions need to change or risk irrelevance.
After working with hundreds of community-based institutions over the past 20 years, we have witnessed what can be successful and have honed an approach based on that insight and experience.
Technology and the pace of change are redefining the very notion of banking.
Nimble competitors are stealing those profitable pieces of business that can be reengineered through technology.
Every year, Galapagos invests heavily in industry research, examining the needs and analyzing the behaviors of the 650,000 customer households in our Community Financial Institution Peer Database.
Without it, you won't know why your business matters to the customers and markets you wish to serve.
Every business decision you make will risk misdirection of precious resources and undermining of your long-term business goals.
Because most community FIs can't afford to staff a full-time research function, we've assembled the tools, analysts and expertise you need to probe those questions that have the biggest impact on your strategy and business success.
Without it, you won't know why your business matters to the customers and markets you wish to serve.
Every business decision you make will risk misdirection of precious resources and undermining of your long-term business goals.
Because most community FIs can't afford to staff a full-time research function, we've assembled the tools, analysts and expertise you need to probe those questions that have the biggest impact on your strategy and business success.
Arriving at a plan that drives your business toward success requires vision, honest self-evaluation and the skillful alignment of resources with opportunity.
A major challenge that we see all too often is that community FIs spread their resources too thin - trying to be all things to all people and ending up being not enough to anyone.
And when plans fail to deliver, they clutch at the latest off-the-shelf tactic that promises quick results.
But there are no silver bullets.
The hard work has to be put in to create a strategy that differentiates and creates real, sustainable competitive advantage.
A major challenge that we see all too often is that community FIs spread their resources too thin - trying to be all things to all people and ending up being not enough to anyone.
And when plans fail to deliver, they clutch at the latest off-the-shelf tactic that promises quick results.
But there are no silver bullets.
The hard work has to be put in to create a strategy that differentiates and creates real, sustainable competitive advantage.
Reviews
Be the first to review Galapagos.
Write a Review
