Proof Strategies
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Proof Strategies
We build brands and reputations through deep industry and sector knowledge, weaving together strength and experience in public relations, experiential marketing, issues management, research, digital media, advertising and more. Our curiosity drives us to ask better questions of ourselves and our clients. Achieving meaningful placements and interviews starts with deep subject matter expertise and audience immersion.

Our strategic media relations approach is audience-led, using data-driven research to gain critical insights. This solid foundation, coupled with smart creative and meticulous measurement, is Proof's proven formula. With these building blocks in place, we're prepared to execute an aggressive, proactive earned media plan that ensures success from day one.

Proof expanded brand awareness of PPMW and its new primary care and gender-affirming care services, attracting high-quality event attendees, increasing digital engagement, and growing support channels of organizational volunteers and donors.
Services
Chairman & CEO Bruce MacLellan is a veteran communications counsellor and entrepreneur, and was the founding President & CEO of the Proof organization over two decades ago.
Bruce has provided counsel to leaders in business, government and not-for-profits and continues to apply his entrepreneurial thinking to opportunities with clients.
Inside the company, Bruce is known for encouraging people to go outside their comfort zone and always look for ways to be better.
U.S. General Manager & Sr. Vice President Mimi's strengths lie in envisioning, implementing, and measuring the results of integrated communications strategies.
We build reputations and trust in organizations and corporations through deep industry and sector knowledge, weaving together our expertise in public relations, research, digital marketing, issues management, digital advertising, creative development, influencer relations, and more.
And within those five service areas, we deliver multiple products - whether it's a robust geo-fenced social media advertising campaign, a digital audit or a crisis communications plan.
Sometimes you may not know what you need, you just know you need to solve a complex problem with even more complex subject matter.
Proof Strategies works with value driven organizations and leaders who aspire to create positive change.
As your agency partner, we're committed to supporting your goals and actualizing your mission.
It means we try to live by our values - transparency, honesty, reliability, accountability - every day.
And we hold ourselves accountable, and those we work with, to quite a high standard in order to meet those values.
And because culture is the character and personality of your organization, we practice internally what we say externally.
At Proof Strategies, we strive to create an environment that makes our staff want to come to work every day.
We truly believe that offering a flexible, fun and transparent culture makes us better at our job and benefits our clients.
From our pet-friendly office to team happy hours and retreats, we're constantly looking for new ways to engage our employees and ensure that all staff has a hand in defining the culture of our company.
We build brands and reputations through deep industry and sector knowledge, weaving together strength and experience in public relations, experiential marketing, issues management, research, digital media, advertising and more.
At Proof, we're always looking for creative visionaries, analytical thinkers, and digital junkies.
We want you to feel inspired and chase your dreams; We are rooting for you to succeed.
When we say we "work hard and play hard", we actually mean it.
We believe you can't be creative and solve problems without proper balance.
Flexible hours and virtual game nights are just a few ways we give our team members ways to find theirs.
To ensure that we provide the best experience possible for our growing team, Proof Strategies offers benefits for a well balanced, healthy and happy workplace environment.
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