The truly pivotal thing that Amazon has done with Alexa is they've given their brand a voice - an actual voice - and I can't possibly over-state how important that is for them. Bob examines why there is no place for a distinct discipline of digital marketing (or social media marketing or mobile marketing, for that matter) any more than there is a place for television or print marketing as disciplines.
Is the camera a recording device or a seeing device? Is this even an important distinction? Well, a little social unicorn called Snap, Inc. thinks that it's the latter-and maybe it's important that we understand why.
Is the camera a recording device or a seeing device? Is this even an important distinction? Well, a little social unicorn called Snap, Inc. thinks that it's the latter-and maybe it's important that we understand why.
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Bob Knorpp is a management and business consultant, who assists established brands and emerging startups in solving their operational and marketing challenges.
With a 20-year career in consulting behind him, he has worked with clients as diverse as Campbell's, Visa, FX, Novartis, and Activision, among others.
Bob is host of the award-winning Internet audio program, The BeanCast Marketing Podcast (www.thebeancast.com), he contributes to Ad Age Magazine, is a featured commentator on FOX Business, and has spoken at Ad:Tech, ConvergeSouth, Best Internet, MarketingProfs, The DMA, NMX and dozens of other events around the world.
With a 20-year career in consulting behind him, he has worked with clients as diverse as Campbell's, Visa, FX, Novartis, and Activision, among others.
Bob is host of the award-winning Internet audio program, The BeanCast Marketing Podcast (www.thebeancast.com), he contributes to Ad Age Magazine, is a featured commentator on FOX Business, and has spoken at Ad:Tech, ConvergeSouth, Best Internet, MarketingProfs, The DMA, NMX and dozens of other events around the world.
Every business has a persistent operational challenge or marketing problem.
The Cool Beans Group specializes in solving them.
Our uniquely inspiring and accessible methodology brings teams together to find the points where operational capabilities meet customer needs.
Whether you have a product that is not selling or a brand that is not connecting, we can conduct the necessary research, work with you to better understand the opportunities and liabilities that are present, and provide plans for your business to profit more and waste less.
The Cool Beans Group specializes in solving them.
Our uniquely inspiring and accessible methodology brings teams together to find the points where operational capabilities meet customer needs.
Whether you have a product that is not selling or a brand that is not connecting, we can conduct the necessary research, work with you to better understand the opportunities and liabilities that are present, and provide plans for your business to profit more and waste less.
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