Breakthrough Marketing Tech
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Get insights into what motivates customers to buy. We turn complex market data into a plan to increase customers and grow revenue. Our powerful marketing technology is accessible and easy to use, so you can address issues most important to your business with the facts from the marketplace. We share our insights gathered from many years of advising clients in a variety of industries.

Read our insights into business growth, innovation, and appealing to the voice of the customer. How does the small business simplify work processes without the advantages of a larger business? How do I deal with the onslaught of generics now that my technology is maturing? This question weighs heavily on the minds of consumer marketers, but many B2B marketers don't seem to connect with it until it is too late.

Breakthrough helped us better understand our market values, redefine our technical strategy, design a global technical strategy meeting and conduct the workshops. After two days of intense work, we all got on the same page, and at the end, felt good about what we accomplished.
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What other products, innovations, and/or cross-selling opportunities, consistent with my organizational skills and strategy, will address unmet customer needs?
Clients come to Breakthrough Marketing Technology for intelligent insights into what customers will pay for.
We provide advice, analysis, training, and coaching services for Global 1000 clients.
Our on-site diagnostic gets to the bottom of the barriers stalling business growth.
Our objective is to reduce your uncertainty by enabling fact-based decisions using the best information available from the markets you want to serve.
Our objective is to reduce your uncertainty by enabling fact-based decisions using the best information available.
We deliver actionable insights, recommendations, and processes based on understanding what is said, what is meant, and the context that motivates behavior.
Markets and customers are complex.
We sift, sort, structure, and clarify your core challenges, and identify root causes that hinder your achieving your strategic objectives.
Discovery is the first step toward the insights that deliver differentiated business growth.
We collaborate with cutting-edge professionals in a wide range of disciplines-from technology to creative agencies to organizational design and effectiveness.
Their contributions are unparalleled for the formulation and execution of engagement deliverables.
We are committed to providing thought leadership and exemplary service.
This philosophy extends to the powerful network of professionals we tap when necessary, to broaden our core competencies with their specialized expertise.
Our network enables us to make continuous improvements to how we meet client needs with complementary resources and capabilities.
We primarily serve the Fortune 1000, but small businesses and non-profits number among the clients we help grow and prosper.
Our results are actionable, which distinguishes us from many traditional market research firms.
This client list reflects our belief that sound business and marketing principles are applicable across a wide variety of organizations.
Our skills, professional experience, and intellect enable us to make a measurable difference in how both for-profit and not-for-profit clients grow.
Many business leaders have tried continuous process improvement, Lean Six Sigma, and Agile to improve their business's operational, sales, and engineering processes, but have failed.
These methods are all about the internal world of the business.
However, business transformation goes well beyond internal changes; the external market also gets a vote.
We go external by doing market research to determine the market's needs and wants.
Then, we recommend business transformations supported by internal and external research.
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