Feeling overwhelmed by all the online marketing options & not sure which ones are right for your business & budget?. To catch the most fish, you need to go where the fish are & use the right bait. The same approach goes for attracting customers online; go where they are & give them what they want. Here's the catch (pardon the pun): Deciding the best places to cast your lines & knowing what bait to use to attract the right kinds of customers does require some specialized knowledge and the right tools.
Experienced fisherman have an advantage because they understand their environment, the fish they're trying to catch and the best ways to use their equipment (technology.) Sometimes it's beneficial to have a guide when you're venturing into unfamiliar waters, like the Internet. That's where we come in - we've been fishing the online waters for over 16 years.
And you can put our 30,000 hours of experience to work for your business! We'll make it easier for you to grow your business using digital marketing.
Experienced fisherman have an advantage because they understand their environment, the fish they're trying to catch and the best ways to use their equipment (technology.) Sometimes it's beneficial to have a guide when you're venturing into unfamiliar waters, like the Internet. That's where we come in - we've been fishing the online waters for over 16 years.
And you can put our 30,000 hours of experience to work for your business! We'll make it easier for you to grow your business using digital marketing.
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What is content?
Web pages, blog posts, Facebook posts, Youtube videos, tweets, Pinterest images, reviews, emails, white papers - anything that provides what your customers want - in written, graphic or video format.
For too long, content has been the missing piece in digital marketing.
The focus has instead been on the tools, technology and design, rather than on the substance.
Not enough attention has been put on the Bait.
The Web isn't as much an advertising medium as it is an information-sharing one.
Web pages, blog posts, Facebook posts, Youtube videos, tweets, Pinterest images, reviews, emails, white papers - anything that provides what your customers want - in written, graphic or video format.
For too long, content has been the missing piece in digital marketing.
The focus has instead been on the tools, technology and design, rather than on the substance.
Not enough attention has been put on the Bait.
The Web isn't as much an advertising medium as it is an information-sharing one.
Digital Marketing encompasses all the activities directed toward acquiring new customers and retaining current ones.
Website marketing is anything you do to promote awareness of your site and drive targeted visitors to it.
Without a well planned marketing strategy, your website can easily get lost in the vast waters of the Web.
And you can become exhausted and frustrated from always chasing the latest shiny objects.
Marketing effectiveness today is about delivering the right message, to the right people, at the right time.
Website marketing is anything you do to promote awareness of your site and drive targeted visitors to it.
Without a well planned marketing strategy, your website can easily get lost in the vast waters of the Web.
And you can become exhausted and frustrated from always chasing the latest shiny objects.
Marketing effectiveness today is about delivering the right message, to the right people, at the right time.
While email has been overshadowed by flashier emerging marketing channels for some time, permission-based email marketing is still one of the most powerful marketing tools available today.
It is easy, affordable, direct, actionable and highly effective.
When you add email to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles e.g.
And, with email marketing, you can communicate more quickly which means your time-sensitive information is disseminated in minutes, not days or weeks - and you can see the results of your efforts instantly.
It is easy, affordable, direct, actionable and highly effective.
When you add email to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles e.g.
And, with email marketing, you can communicate more quickly which means your time-sensitive information is disseminated in minutes, not days or weeks - and you can see the results of your efforts instantly.
But as you know, the competition for customers' attention online is getting fiercer all the time.
Not only are there more channels available for people to engage with, but each one has its own algorithm that determines which content gets to be seen by their users.
So the current truth of the matter is - if you want to make sure that your business shows up in front of customers, then you have to pay for ads.
The good news is that online advertising options give you more precise targeting and tracking than most offline ads; and with pay-per-click ads, you only pay when someone actually clicks on the ad.
Not only are there more channels available for people to engage with, but each one has its own algorithm that determines which content gets to be seen by their users.
So the current truth of the matter is - if you want to make sure that your business shows up in front of customers, then you have to pay for ads.
The good news is that online advertising options give you more precise targeting and tracking than most offline ads; and with pay-per-click ads, you only pay when someone actually clicks on the ad.
Channel Marketing was established in 1999 to help businesses and organizations take advantage of the Internet to acquire and retain customers cost-effectively.
Our company's name actually has a double meaning.
The first refers to the Channel Markers that help guide boats through unfamiliar waterways so they don't run aground.
In much the same way, we guide companies through the process of building an effective web presence in the unknown waters of the Internet, so they can get to the best fishing spots.
Our company's name actually has a double meaning.
The first refers to the Channel Markers that help guide boats through unfamiliar waterways so they don't run aground.
In much the same way, we guide companies through the process of building an effective web presence in the unknown waters of the Internet, so they can get to the best fishing spots.
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