Welcome to OBI, a brand strategy, advertising and experience firm. Founded by Mary Ann O'Brien in 2001 as a project for former Gateway Computers, our client roster now spans the globe due in part to our hustle, Midwestern charm and customer-first approach. We listen to clients, consumers, trends, industry leaders and one another, continuously applying our learnings.
Great work follows.
Great work follows.
Services
Building and nurturing your brand requires a true understanding of your customers.
Be it through focus groups and brand strategy or design, media buying and digital integration, we listen to your customers' wants and needs, apply learnings, then develop ways to communicate, engage and stop the scroll.
Let's get started.
Be it through focus groups and brand strategy or design, media buying and digital integration, we listen to your customers' wants and needs, apply learnings, then develop ways to communicate, engage and stop the scroll.
Let's get started.
To be a successful brand, you need a successful strategy.
Our strategists can reinvigorate your current mission, vision and values and help you identify and own a marketing niche through messaging, design, promotions, packaging and more.
We will also architect your products/services in a way that's relatable and easy to understand, enabling your customers to form opinions and develop an affinity for your entire family of brands.
Buyer personas represent your ideal customers-their likes, dislikes, aspirations and habits-based on data and research.
Our strategists can reinvigorate your current mission, vision and values and help you identify and own a marketing niche through messaging, design, promotions, packaging and more.
We will also architect your products/services in a way that's relatable and easy to understand, enabling your customers to form opinions and develop an affinity for your entire family of brands.
Buyer personas represent your ideal customers-their likes, dislikes, aspirations and habits-based on data and research.
Customer engagement is the direct and indirect interactions with a brand over time: phone, online, in person.
It also includes likes, shares, tweets and posts on social or comments on review sites.
We will help you reach your customers to inspire purchases, build brand recognition, solicit feedback and gather information.
The idea is to build an ongoing dialogue with customers and create an emotional attachment.
Make them want you.
How? Keep reading.
People want recommendations from people they know and trust.
It also includes likes, shares, tweets and posts on social or comments on review sites.
We will help you reach your customers to inspire purchases, build brand recognition, solicit feedback and gather information.
The idea is to build an ongoing dialogue with customers and create an emotional attachment.
Make them want you.
How? Keep reading.
People want recommendations from people they know and trust.
A constant push and pull exists between franchisees, who are independent business owners, and the corporate brands they represent.
The franchises that master the art and science of developing healthy, long-term relationships between franchisees and owners are the most profitable.
If your brand strategy was a bicycle wheel, content marketing would be the hub.
The various tactics flowing from your content strategy are the spokes.
OBI Creative elevates three employees to roles with greater oversight over the agency's processes and work with clients, also providing new voices and perspectives for the firm's leadership team.
The franchises that master the art and science of developing healthy, long-term relationships between franchisees and owners are the most profitable.
If your brand strategy was a bicycle wheel, content marketing would be the hub.
The various tactics flowing from your content strategy are the spokes.
OBI Creative elevates three employees to roles with greater oversight over the agency's processes and work with clients, also providing new voices and perspectives for the firm's leadership team.
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