Wilmark Group
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Wilmark Group
The WilMark Group - an award-winning team of senior professionals - is an established, innovative branding, marketing and PR partner with a particular passion for defining brands and bringing them to life. We do this through integrated marketing programs that feed one another in what WilMark calls marketing symbiosis. The WilMark Group works with all types of industries, but we have extensive marketing experience across the spectrum of healthcare verticals.
Services
Our clients achieve distinction in the marketplace with powerful brands, often at times of substantial change in the market around them, which winds up accelerating business growth.
The WilMark Group, in partnership, offers a full suite of services and thought-leadership to get them there.
We deliver expert Digital programs for our clients based upon extensive planning and strategic imperative.
Understanding how to progress - we provide tools that allow you to make those key decisions.
The WilMark Group Foundation - provides the same breadth of marketing services (see Services) at deeply discounted rates to support a variety of organizations in education, the arts, healthcare, social services, and equality.
If you are a non-profit organization looking for professional marketing and communication services, get in touch and let's see how our team can help yours make a difference.
After the WilMark Group developed a new name and brand visual identity for Clearway Pain Solutions, the organization needed a new website to match.
The WilMark Group wrote, designed, programmed and launched a completely new website for the client.
The new website supported the transition from Gulf Pain Institute to Clearway Pain Solutions by building strong brand awareness, positioning Clearway as a national pain management leader, serving existing patients with practical tools, services and information, and effectively engaging potential patients to convert them into the Clearway way.
In order to expand brand awareness and spark engagement with key targets, the WilMark Group developed an integrated multi-channel campaign that included traditional advertising and thought leading content formats targeting high level hospital pharmacy executives of large health systems.
Our "Superhero Sidekick" concept showed that CPS can bring the superpowers hospitals need today in order to improve clinical, operational and financial results.
Sponsored and hosted live roundtable discussions with leading hospital executives from around the country at two major annual hospital meetings.
The challenge was not only reaching just the right decision-makers and influencers within the complex structure of the typical U.S. hospital, it was also marketing to existing internal pharmacy leadership who might not want to spotlight problems and issues within their own operations.
The WilMark Group needed a way to forge the right level of credibility and trust, while also reaching into the c-suite to build brand awareness and value for CPS as the hospital or system collectively went through their own internal decision-making processes.
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