We're breaking the mold of dealership marketing. Our solutions harness the power of machine learning, predictive modeling and automation - then seamlessly blend the intelligence and precision of data science with the creative nuance of marketing communications. Amplify Analytics marketing tools make it easy for automobile dealerships to uncover prime revenue opportunities, predict consumer behavior and then deliver marketing that's optimized to accelerate customer retention, revenue and profit.
There's no question that future business growth for any dealership will depend on customer retention. Understanding and improving retention - in both Fixed and Variable Operations - is a struggle for most dealers we meet. Many assume it's simply a marketing problem and that a better offer or catchier design will fix it. The truth is, most efforts to improve customer retention are designed with the wrong goals in mind.
This is because many dealerships view - and measure - customer retention as it is defined by their manufacturers.
There's no question that future business growth for any dealership will depend on customer retention. Understanding and improving retention - in both Fixed and Variable Operations - is a struggle for most dealers we meet. Many assume it's simply a marketing problem and that a better offer or catchier design will fix it. The truth is, most efforts to improve customer retention are designed with the wrong goals in mind.
This is because many dealerships view - and measure - customer retention as it is defined by their manufacturers.
Services
We are a rare combination: Marketers and techies both.
Creators and users of marketing and data technologies, who embrace the role of data science in influencing consumer hearts and minds - and ultimately dealership performance.
While our team represents many years (more than we'd like to admit) of experience in marketing agencies, direct marketing, consumer data strategy, and marketing automation, our recent work has focused on improving the effectiveness of marketing for automobile dealerships - especially the growing opportunity we see in service and retention.
Creators and users of marketing and data technologies, who embrace the role of data science in influencing consumer hearts and minds - and ultimately dealership performance.
While our team represents many years (more than we'd like to admit) of experience in marketing agencies, direct marketing, consumer data strategy, and marketing automation, our recent work has focused on improving the effectiveness of marketing for automobile dealerships - especially the growing opportunity we see in service and retention.
Service RPM (Revenue Performance Management) is the data analytics and campaign management engine that powers data-driven service marketing programs.
Service RPM provides an end-to-end process, enabling you to easily assess available opportunity, create targeted campaigns, measure response and impact on KPIs like service revenue and retention.
Service RPM gives you insight into the total amount of service business available to your dealership, which of your customers are most likely to service, and when.
Service RPM provides an end-to-end process, enabling you to easily assess available opportunity, create targeted campaigns, measure response and impact on KPIs like service revenue and retention.
Service RPM gives you insight into the total amount of service business available to your dealership, which of your customers are most likely to service, and when.
Consumers today have more choices (and preferences) than ever when it comes to how they want to engage and get information - including text, ringless voicemail and other formats you may have never considered.
To reach these consumers effectively, you need the right channel at the right time, with consistent messaging and robust response measurement.
There is no perfect solution but using a multichannel marketing platform is a good place to start.
Herald makes it easy to send out consistent marketing messages across a wide swath of communication channels - including Direct Mail, Email, BDC/Live Call, Auto-Call, SMS, and Ringless Voicemail.
To reach these consumers effectively, you need the right channel at the right time, with consistent messaging and robust response measurement.
There is no perfect solution but using a multichannel marketing platform is a good place to start.
Herald makes it easy to send out consistent marketing messages across a wide swath of communication channels - including Direct Mail, Email, BDC/Live Call, Auto-Call, SMS, and Ringless Voicemail.
We created DMS Integrate to securely extract varied data from dealership DMS systems and deliver it quickly and accurately to our marketing products - it works so well we've made it available as a free-standing, licensed software solution.
DMS Integrate can deliver data from any DMS provider - including CDK, Reynolds and Reynolds, and Dealertrack.
DMS Integrate is the technology we use to provide data to our own products.
We've done the hard work to improve, optimize and harden the system so you get a proven, refined software that's easy to work with, simple to maintain and performs beautifully.
DMS Integrate can deliver data from any DMS provider - including CDK, Reynolds and Reynolds, and Dealertrack.
DMS Integrate is the technology we use to provide data to our own products.
We've done the hard work to improve, optimize and harden the system so you get a proven, refined software that's easy to work with, simple to maintain and performs beautifully.
Poor data quality leads to negative business impacts: Inaccurate reporting that shakes confidence.
Marketing "fails" that waste money.
Time frittered away managing customer complaints that correct data could have prevented.
Hours spent fixing mistakes, finding missing data, and clarifying data that doesn't make sense.
It all about retracing steps - when you should be moving forward.
We've seen how inconsistent DMS data can be and the pain it creates.
We'll help you address this with a full-featured set of capabilities to improve data quality.
Marketing "fails" that waste money.
Time frittered away managing customer complaints that correct data could have prevented.
Hours spent fixing mistakes, finding missing data, and clarifying data that doesn't make sense.
It all about retracing steps - when you should be moving forward.
We've seen how inconsistent DMS data can be and the pain it creates.
We'll help you address this with a full-featured set of capabilities to improve data quality.
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