Terri Henry has thoroughly enjoyed 20+ years in the restaurant and food industry marketing arena, most recently as Vice President of Marketing for Grill Concepts, owners and operators of the nationally esteemed fine-dining The Grill on the Alley brand, Daily Grill, one of the leaders in the casual dining segment, and Public School gastropubs. She held this position for 12 years, and is very proud to now call all three brands terri henry marketing clients!
She has had vast experience with local restaurant marketing working for Chipotle during their introduction to the California market and the entire Pacific region, and was hired as Director of Marketing for Big City Bagels, a start-up company in the mid-1990s. Terri began her career in the food industry as a general manager and certified facilitator with Starbucks Coffee, so she also understands the operational challenges faced by restaurant owners.
Terri is regularly asked to comment on current culinary trends in restaurant and food trade magazines including Restaurant Management Magazine, Full Service Restaurant Magazine and Food Fanatics.
She has had vast experience with local restaurant marketing working for Chipotle during their introduction to the California market and the entire Pacific region, and was hired as Director of Marketing for Big City Bagels, a start-up company in the mid-1990s. Terri began her career in the food industry as a general manager and certified facilitator with Starbucks Coffee, so she also understands the operational challenges faced by restaurant owners.
Terri is regularly asked to comment on current culinary trends in restaurant and food trade magazines including Restaurant Management Magazine, Full Service Restaurant Magazine and Food Fanatics.
Services
From there we focus on the Opportunities in multiple realms outlined below, but continue to help you to build on the Strengths, overcome the Weaknesses and outsmart the Threats.
We typically suggest an integrated marketing approach that brings all the marketing pieces together to achieve your success, i.e., marketing, public relations, social media strategy, advertising, etc.
We have established, trusted relationships with all the major networks; CBS2, KCAL9, KTLA, Fox11 Good Day LA, ABC7's Vista LA, Eyewitness News and Eye on LA and others, along with all the important radio, print and digital media outlets.
We typically suggest an integrated marketing approach that brings all the marketing pieces together to achieve your success, i.e., marketing, public relations, social media strategy, advertising, etc.
We have established, trusted relationships with all the major networks; CBS2, KCAL9, KTLA, Fox11 Good Day LA, ABC7's Vista LA, Eyewitness News and Eye on LA and others, along with all the important radio, print and digital media outlets.
Menu engineering is the practice of analyzing and strategically designing your menu to maximize restaurant profits.
By highlighting your restaurant's most popular and profitable items with menu psychology techniques, menu engineering constructs your menu in the most effective way.
The goal is simple: to increase profitability per guest.
Your menu is your most valuable marketing tool, and more often than not, a menu update is often the least expensive change a restaurant can make!
Simple menu tweaks can increase the profitability of your restaurant 15% or more, resulting in thousands of dollars more a year in profit.
By highlighting your restaurant's most popular and profitable items with menu psychology techniques, menu engineering constructs your menu in the most effective way.
The goal is simple: to increase profitability per guest.
Your menu is your most valuable marketing tool, and more often than not, a menu update is often the least expensive change a restaurant can make!
Simple menu tweaks can increase the profitability of your restaurant 15% or more, resulting in thousands of dollars more a year in profit.
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