ThinkWell Consulting is idea-to-execution communication and digital marketing agency. We create, implement, and monitor your communications strategy to increase brand awareness, engage customers and employees, and ultimately help you achieve your business objectives. Shape a culture that supports your objectives and reduces uncertainty during a transition.
We begin every engagement with our Core Values & Messaging (CVM) process where we learn about your goals, differentiators, and core values. We assess your current messaging and marketing activities, and then we develop a strategy as unique as your business. Don't have the in-house resources to put your communications strategy into action? No problem.
With expertise in writing, digital media, web & graphic design, video, and change management, our team can fully implement your plan under the leadership of your assigned account manager. We believe in testing, monitoring, and adjusting to provide you with the best outcomes possible. For our digital activities, we use marketing automation software to measure your messages and audience engagement.
We begin every engagement with our Core Values & Messaging (CVM) process where we learn about your goals, differentiators, and core values. We assess your current messaging and marketing activities, and then we develop a strategy as unique as your business. Don't have the in-house resources to put your communications strategy into action? No problem.
With expertise in writing, digital media, web & graphic design, video, and change management, our team can fully implement your plan under the leadership of your assigned account manager. We believe in testing, monitoring, and adjusting to provide you with the best outcomes possible. For our digital activities, we use marketing automation software to measure your messages and audience engagement.
Services
It all starts with our name: ThinkWell Consulting.
Imagine a business as a person, an ever-changing entity with the classic right brain versus left brain at the helm.
Now consider the company's right brain, the E.Q. side.
Human capital, mission, vision, and purpose, where internal and external communications set the tone, and where culture can take on a life of its own.
Work well says it all: we want to help your internal and external audiences pull together under your vision.
Externally, it's about turning your vision into a narrative and compelling story about why customers would want to support your business.
Imagine a business as a person, an ever-changing entity with the classic right brain versus left brain at the helm.
Now consider the company's right brain, the E.Q. side.
Human capital, mission, vision, and purpose, where internal and external communications set the tone, and where culture can take on a life of its own.
Work well says it all: we want to help your internal and external audiences pull together under your vision.
Externally, it's about turning your vision into a narrative and compelling story about why customers would want to support your business.
For Envoy, a wholly owned subsidiary of American Airlines, we developed messaging (including a new tagline), designed a new website, and created a social media strategy.
As part of a larger re-branding project for DKBinnovative, a managed services provider focusing on cybersecurity, we updated the corporate logo, enhanced the brand identity, and created market-specific collateral.
BIPAC, a Washington, DC-based organization serving the American business community since 1963, was looking to update its brand and messaging to match its evolving capabilities.
As part of a larger re-branding project for DKBinnovative, a managed services provider focusing on cybersecurity, we updated the corporate logo, enhanced the brand identity, and created market-specific collateral.
BIPAC, a Washington, DC-based organization serving the American business community since 1963, was looking to update its brand and messaging to match its evolving capabilities.
Optimize campaigns by A/B testing emails and landing pages and setting behavior-based automation.
Track lead engagement on your website, emails, landing pages, and social channels conveniently in our CRM.
Email automation, sales notifications, and powerful lead-scoring tools save you time and help you prioritize hot leads.
Use our mobile CRM on the go.
Our campaign analytics, pipeline valuation, and sales performance reports allow you to tie your ROI to your marketing spend, which leads to better decision-making.
Track lead engagement on your website, emails, landing pages, and social channels conveniently in our CRM.
Email automation, sales notifications, and powerful lead-scoring tools save you time and help you prioritize hot leads.
Use our mobile CRM on the go.
Our campaign analytics, pipeline valuation, and sales performance reports allow you to tie your ROI to your marketing spend, which leads to better decision-making.
We believe that focusing on strengths is the best approach to boost your team's morale and to grow the potential of your current and future leaders.
Building a strengths-based culture means developing your employees based on their natural talents.
Imagine if you could spend the majority of your day focusing on your strengths and talents.
Before the session, the individual takes a 30-minute online StrengthsFinder assessment, which is sent to the coach.
Individuals leave the one-hour, face-to-face session embracing their strengths and with a methodology for describing their strengths to others.
Building a strengths-based culture means developing your employees based on their natural talents.
Imagine if you could spend the majority of your day focusing on your strengths and talents.
Before the session, the individual takes a 30-minute online StrengthsFinder assessment, which is sent to the coach.
Individuals leave the one-hour, face-to-face session embracing their strengths and with a methodology for describing their strengths to others.
ThinkWell's Core Values & Messaging (CVM) session is a two-hour, structured whiteboard session where we discover your key descriptors, values, differentiators, story, and narrative.
Saves you time because you don't have to approve every social media post because you trust us with your key messages;.
Creates an opportunity to remind your team about your core values - we know that a team who works with purpose builds a more effective organization.
It doesn't matter how good your creative and design are if they don't reflect your brand's core values and messaging.
Saves you time because you don't have to approve every social media post because you trust us with your key messages;.
Creates an opportunity to remind your team about your core values - we know that a team who works with purpose builds a more effective organization.
It doesn't matter how good your creative and design are if they don't reflect your brand's core values and messaging.
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