Consumer Clarity
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Consumer Clarity
We deliver greater clarity through research, marketing insights, and strategies for B2C, B2B, and agencies with clients in a variety of industries. We mix and match foundational market research and brand strategy services according to each client's needs and areas of focus. Primary service categories include Consumer Research & Insights, Branding & Marketing Strategy, and Employee Engagement.

Branding & Marketing Strategy - research analysis, brand development and target marketing strategy development. Insights for Growth - supporting agencies and consultancies through insight-driven business development. Our work is grounded in market research and known for extensive expertise revealing consumer insights for strategic corporate and agency marketing efforts.

Often collaborating with agency partners to take client projects to the next level, our insights underpin consumer-driven products and services, effective targeting and segmentation, and strong customer engagement. Through custom market research, relevant consumer insights, and informed marketing practices, we work closely with our clients to overcome challenges and capitalize on opportunities.
Services
Consumer Clarity is an insight and strategy consultancy.
We believe that there can be no real strategy without insights.
Our services span the scope of marketing strategy, including the necessary inputs from research and insights, as well as the detailed work of mapping those insights to the brand and business strategy.
We serve agencies, consultancies, and other clients in the B2B space with insights for growth, including experience- and brand-related insights.
We also serve businesses with a B2C focus with deep consumer insights and an understanding of buyer preferences and behavior.
Consumer Clarity is a marketing research firm specializing in strategic insights for growth and business development.
The company primarily serves agency, consulting, B2B, and B2C clients through custom marketing research and marketing and branding strategy development.
Our mission is clear - to educate, inspire, and empower our clients by developing strategic insights and greater customer clarity.
We help agencies and consultancies identify opportunities to deepen understanding, expand or enhance services to their clients, improve the effectiveness of targeting and segmentation efforts, and optimize communications and engagement.
During a successful 30-plus year career Dennis Devlin has become a leader in the marketing and insights space.
He has had the great fortune to work with many of the world's largest marketing organizations and brands including Procter and Gamble, Kraft Heinz, and Eli Lilly and Company to name just a few.
With broad and deep strategic research, marketing, and branding expertise, Dennis is known for consistently translating insights into effective marketing and branding strategy that helps drive growth for clients.
Insights from research and analysis are the foundation of target market understanding.
Our clients depend on us to deliver the knowledge and clarity to build their consumers into everything they plan and do.
From the brand strategy to the value proposition and broader market strategy, insights are the key to unlocking truly on-target planning, tactics, and campaigns.
Beyond the marketing planning process, research and analysis also play a major role in other essential aspects of corporate management, like customer experience and employee engagement.
Insights are at the foundation of relationships, and relationships are at the heart of any thriving agency or consulting firm.
That's why we take a special interest in collaborating with other agencies and consultants to provide strategic insights for growth and business development.
As a partner, Consumer Clarity is a business development asset, a consistent provider of market research project growth-oriented insights, an insights-to-strategy bridge-builder, and one that is truly relevant to today's marketing landscape challenges by understanding trends.
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