Up In The Air Recall Marketing

Here at Up In The Air Marketing we believe that, other than a breakdown, there is no stronger motivation to get customers into the dealership service department than a recall notice. Recall Marketing creates a unique "win - win" opportunity for both the customer and the dealership. The customer is guaranteed a necessary free repair regardless of the vehicle's warranty status and the dealership is reimbursed by the manufacture for completing the open recall.

Franchise dealership service departments around the country face stiff competition from local independent repair shops and quick change oil businesses. Getting customers to return to the dealership service department after establishing other service relationships can be challenging! One area of advantage the franchise dealership service department has over all independents is manufacture recalls.

Recalls issued to affected vehicles have to be repaired and completed at authorized franchise dealership service departments and can't be done at independents.