Frontline Marketing
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Shoppers visit grocery stores 4x more often than any other retail channel, but only spend 18% of their time shopping the aisles. One call to FrontLine Marketing gets your brand guaranteed perimeter visibility that builds awareness, trial and incremental sales. Whether in-store or at home, our team creates and implements turnkey in-store display and direct-to-home consumer sampling programs that drive awareness, trial and incremental sales.

Far removed from aisle competition, our Checkout Display Programs drive impulse purchases for seasonal brands, new items, and everyday essentials. This program reaches over 48MM unique shoppers each month with average incremental sales lifts of 70%. Our Pharmacy Programs are prominently located in front of the pharmacy counter in over 4,300 supermarkets nationwide.

With an average pharmacy dwell time of 6.5 minutes, our high-impact display program turns waiting occasions into buying occasions for health-conscious shoppers. Every month, our Pharmacy Display and Pharmacy Poster Programs reach 38MM unique shoppers and deliver over 154MM shopper impressions.
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From Air Care to Vitamins, brands confidently choose FrontLine Marketing Display Programs because we consistently deliver strong ROIs.
We drive awareness and trial by bringing brands out of the crowded aisles and placing them on display in high-traffic perimeter locations where they get noticed and purchased.
Our programs are designed to drive impulse purchases, provide additional exposure of forgotten essentials and promote HBC/OTC regimens that encourage multiple purchases.
On average, 72% of shoppers who purchase from FrontLine Marketing Display Programs are new users.
We have long-standing partnerships with premier retailers including Kroger, the Albertsons Companies, Ahold Delhaize, and Southeastern Grocers, and our Retail Network continues to grow every year.
We attribute the success of our long-term retail partnerships (some spanning over 25 years) to our commitment to excellent service and results.
Our partners value the turnkey nature of our programs, the streamlined communication with our team and the impact we have on driving sales in their stores.
FrontLine Marketing has direct, multi-year contracts with all of our retail partners, establishing all of our programs as retailer authorized.
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