No other ad agency thinks quite the way we do. We leverage the behavioral sciences, such as psychology, to create groundbreaking creative. We understand how to change consumer beliefs and behaviors. We provide the truly unique consumer insights that give our work an extraordinary advantage to achieve consistently amazing results. At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.
Most strategic marketers spend a great deal of time developing and talking about "insights" within their brand ecosystems (the competition, the product, the media mix, and of course the consumer). The problem is, many so-called consumer insights are merely observations about WHAT people think and do. Certainly interesting. Sometimes helpful. But when all is said and done, that's not particularly insightful.
True insight reveals WHY people think and behave the way they do. Our "Insight Team" is charged with both understanding the why as well as identifying how we can leverage persuasive psychology to shape a particular action.
Most strategic marketers spend a great deal of time developing and talking about "insights" within their brand ecosystems (the competition, the product, the media mix, and of course the consumer). The problem is, many so-called consumer insights are merely observations about WHAT people think and do. Certainly interesting. Sometimes helpful. But when all is said and done, that's not particularly insightful.
True insight reveals WHY people think and behave the way they do. Our "Insight Team" is charged with both understanding the why as well as identifying how we can leverage persuasive psychology to shape a particular action.
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Our group imagination comes from our diverse and talented team.
We have experts in marketing, digital, social, PR, and media, as well as our own production studio - all under one roof.
That wide range of creative disciplines helps us see all the capabilities of your brand.
And that 360-degree thinking leads to smarter and better-connected ideas.
We use dozens of tools, including consumer data research, empirical studies and predictive analytics to uncover insights and product truths.
Wed dig into the unique aspects of your audience to fully integrate psychology and marketing into your advertising plans.
We have experts in marketing, digital, social, PR, and media, as well as our own production studio - all under one roof.
That wide range of creative disciplines helps us see all the capabilities of your brand.
And that 360-degree thinking leads to smarter and better-connected ideas.
We use dozens of tools, including consumer data research, empirical studies and predictive analytics to uncover insights and product truths.
Wed dig into the unique aspects of your audience to fully integrate psychology and marketing into your advertising plans.
Many marketers know the importance of defining an audience, identifying a target market, and figuring out your messaging.
They spend a lot of time thinking about taglines and imagery, buying media spots, or deciding who is going to do a specific voiceover.
The agency employs all its creative juices in an effort to get that ad to go viral, and when it finally launches it's nice, but it doesn't really move the needle.
While all of these components of an ad are important, they miss a far more important underlying aspect of marketing and advertising: consumer psychology (it goes by other names as well, including marketing psychology, market psychology, and behavioral marketing).
They spend a lot of time thinking about taglines and imagery, buying media spots, or deciding who is going to do a specific voiceover.
The agency employs all its creative juices in an effort to get that ad to go viral, and when it finally launches it's nice, but it doesn't really move the needle.
While all of these components of an ad are important, they miss a far more important underlying aspect of marketing and advertising: consumer psychology (it goes by other names as well, including marketing psychology, market psychology, and behavioral marketing).
Great work cannot exist without a shrewd strategic insight and plan of action that will truly drive the brand's communications.
At Intermark, our strategic planning group can uncover insights and product truths through dozens of tools including consumer data research, empirical studies, and predictive analytics.
At the center of any successful marketing campaign is data-information that provides insight into your consumers.
At Intermark advertising agency, gathering relevant data is the first step in our strategic planning process.
At Intermark, our strategic planning group can uncover insights and product truths through dozens of tools including consumer data research, empirical studies, and predictive analytics.
At the center of any successful marketing campaign is data-information that provides insight into your consumers.
At Intermark advertising agency, gathering relevant data is the first step in our strategic planning process.
An agency is always defined by its creative work.
And our success is determined by questions such as these: Does the work get people's attention?
Does it break through the clutter?
Is it clever to entertain the consumer and help them remember the brand being advertised?
We challenge ourselves daily with these questions.
And we'll challenge you with them too.
The work we do together has to stop people and make them want to engage with your brand.
To us, the best creative work not only grabs the target audience but also gets them to act.
And our success is determined by questions such as these: Does the work get people's attention?
Does it break through the clutter?
Is it clever to entertain the consumer and help them remember the brand being advertised?
We challenge ourselves daily with these questions.
And we'll challenge you with them too.
The work we do together has to stop people and make them want to engage with your brand.
To us, the best creative work not only grabs the target audience but also gets them to act.
Intermark has its own production company called Vazda Studios.
It's our complete full-service production house, specializing in editorial, motion design, visual effects, sound design, color correction and finishing.
It's where your story can really come together.
And it will do so in a way that's not only convenient but also incredibly efficient.
Our producers and artists know the ins and outs of any hardware and software, including Maya Unlimited, Cinema 4D, Adobe After Effects and Final Cut Studio.
It's our complete full-service production house, specializing in editorial, motion design, visual effects, sound design, color correction and finishing.
It's where your story can really come together.
And it will do so in a way that's not only convenient but also incredibly efficient.
Our producers and artists know the ins and outs of any hardware and software, including Maya Unlimited, Cinema 4D, Adobe After Effects and Final Cut Studio.
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