Upright Communications
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Upright Communications
We are a digital marketing agency who discovered our clients profit most when we listen to their customers. By including your buyers in our website design and digital marketing process, they become active participants in your business. We'll learn how and why your customers make their buying decisions and what they require to choose you. Everything we learn will be used to create a digital marketing program that increases leads, sales & retention.

Your prospective customers are smart. They quickly evaluate your website and digital presence to decide whether to choose you - or your competitor - on a number of criteria. 53% of B2B buyers consider the sales experience to be the most important deciding factor in their purchase. It is key to your success online to differentiate yourself with superior customer experience.

Our buyer-guided process helps remove the friction from the purchase decision and makes it easier to buy from you - a real competitive advantage.
Services
Upright Communications was founded 25 years ago, as a Cincinnati-based digital marketing company.
Through the years, our client list has included a variety of businesses, including small locally based businesses as well as large companies with customers around the world.
Although our team members are located in Cincinnati and other locations from coast to coast, we maintain our cohesive team approach in all we do.
Our mission is to build better digital marketing programs by talking to your buyers.
It may seem counterintuitive, but the level of success that your digital marketing program achieves is directly related to something very "non-digital" - actually talking to your buyer.
Many agencies take shortcuts to understanding buyers by looking at analytics only.
But doing buyer interviews tells us how your prospects make decisions, how they prioritize information and exactly what they require to buy from you.
Everything we learn is used to create digital marketing programs that consistently create new sales opportunities.
By including buyers in our website design process, we ensure your website delivers on their expectations and requirements.
That's who it's for, right?
We guide buyers through a critique of your current website as they complete typical tasks, helping you uncover pain points and discover opportunities.
Winning more leads is built-in.
No matter how amazing your website may be, it won't do much for your business if it isn't seen.
And even with the growing popularity of social media, Google will generate the majority of visitors to your site if it's optimized for search.
How easily can customers buy from you?
While you may think you know the answer to that question, it's critical to find out directly from your customers.
And when prospects link over to your site from Google, our buyer interview process will help you understand exactly what information your buyers need to persuade them to contact you.
In 2019, our client's websites received over 1.8 million visitors from search engines, and generated 106,883 leads.
Everything we do is dedicated to giving our clients a clear and compelling advantage over the competition.
It's like having an "insider" on the buying team feeding you information on how to sell them.
Don't guess at what your prospects need and want from your website, we'll ask them for you.
We'll work with you to select and recruit a targeted list of your buyers (4-5) for a 30 minute interview, using a monetary incentive ($75-100) to compensate them for their time.
These buyers & specifiers (engineers, maintenance managers, purchasing managers) can be recruited from your current customer list or we can recruit them from our list.
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