Southwest Planning & Marketing
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Southwest Planning & Marketing (SWPM) is a full-service marketing, research, economic development and planning company headquartered in Santa Fe, NM. Our roster of highly qualified associates brings 160+ combined years of real-world experience to every project.

SWPM offers qualitative and quantitative services including: survey research; focus groups; public involvement/outreach; market, fiscal and economic impact analysis; strategic, tourism, housing and transportation planning; higher education consulting; and much more.SWPM has conducted a wide variety of projects for government agencies, emerging/established companies, developers, educational institutions, tribal entities, and non-profits.

We empower our clients to succeed in their endeavors through actionable data and insights.
Services
Southwest Planning & Marketing has provided a wide scope of professional services to businesses, tribes, and government agencies since its establishment in Santa Fe in 1977.
Through the creation of long-term relationships, we train and empower our clients to succeed in their endeavors.
We are New Mexico's only full-service planning, marketing, market research, and economic development company.
SWPM combines nationally recognized expertise in marketing research with a background in tourism planning, economic impact analysis, and educational and tribal consulting.
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