Through our own research, and our work with brands such as Arhaus, Pyrex, Sherwin-Williams, Vera Bradley, and many others that market to the New American Middle, we've discovered some essential truths about this large and valuable audience. Women know how to stick together. We congregate, help each other out, talk. Women know the brands that get who we are and those that don't; the products that work and the ones that fall short.
The Creators of the Iconic Canadian Parkas Use Pro-Level Quality, a Sense of Place, and Retail Innovation to Stay Ahead of the Pack. Over the last 10 years, a new consumer group has emerged. Empowered by access to unprecedented amounts of data and knowledge through social media and their support networks, this group has become an influential economic force from their place in the middle of it all.
The Creators of the Iconic Canadian Parkas Use Pro-Level Quality, a Sense of Place, and Retail Innovation to Stay Ahead of the Pack. Over the last 10 years, a new consumer group has emerged. Empowered by access to unprecedented amounts of data and knowledge through social media and their support networks, this group has become an influential economic force from their place in the middle of it all.
Services
We are an agency that lives at the intersection of form and function.
We develop values-driven brands through emotionally resonant creative.
We also understand how to strategically and effectively deliver that creative to audiences across a multitude of platforms and channels.
BMDG's strategic approach prioritizes the audiences that present the biggest opportunity for growth.
We work with brands to create strategies and messaging that speaks to these audiences in a way that ensures the brand is heard.
We develop values-driven brands through emotionally resonant creative.
We also understand how to strategically and effectively deliver that creative to audiences across a multitude of platforms and channels.
BMDG's strategic approach prioritizes the audiences that present the biggest opportunity for growth.
We work with brands to create strategies and messaging that speaks to these audiences in a way that ensures the brand is heard.
Fort Wayne, Indiana, is a town brimming with Midwestern hospitality and creative drive.
Situated within easy reach of bustling big cities and beautiful bodies of water, our hometown is an unexpected blend of metropolitan progress and rural stillness.
It's a city big enough to keep things interesting, yet small enough to pay attention to what matters most: getting involved, giving back, and making memories with family and friends.
Situated within easy reach of bustling big cities and beautiful bodies of water, our hometown is an unexpected blend of metropolitan progress and rural stillness.
It's a city big enough to keep things interesting, yet small enough to pay attention to what matters most: getting involved, giving back, and making memories with family and friends.
In addition to creating season after season of stunning catalogs, we also provided brand development and strategic planning to help make "Arhaus, Your Home."
Over the years, we've helped Sherwin-Williams Diversified Brands with audience targeting, brand development, brand expression, and collateral and merchandising solutions.
Brand development, brand expression, and photo production for a personalized window coverings brand sold exclusively at Home Depot.
For one of our long-time clients, we've done everything from reorganize their paint department to redesign their paint labels to executing a social media influencer campaign.
Over the years, we've helped Sherwin-Williams Diversified Brands with audience targeting, brand development, brand expression, and collateral and merchandising solutions.
Brand development, brand expression, and photo production for a personalized window coverings brand sold exclusively at Home Depot.
For one of our long-time clients, we've done everything from reorganize their paint department to redesign their paint labels to executing a social media influencer campaign.
What we once referred to as Middle America has morphed into a more complex, more diverse, and more fractured group of consumers.
They represent a massive, and thus influential, audience for virtually every brand.
At BMDG, we refer to this group of consumers as the New American Middle, and we know how they think, what they feel, and what they aspire to.
We put them at the center of everything we do, always seeking to provide them with valuable experiences that are relevant to their lives.
It's a shift in perspective from most marketers, who are talking to these groups from far away-if they are talking to them at all-instead of face-to-face, defining them not by what they are but by what they are not.
They represent a massive, and thus influential, audience for virtually every brand.
At BMDG, we refer to this group of consumers as the New American Middle, and we know how they think, what they feel, and what they aspire to.
We put them at the center of everything we do, always seeking to provide them with valuable experiences that are relevant to their lives.
It's a shift in perspective from most marketers, who are talking to these groups from far away-if they are talking to them at all-instead of face-to-face, defining them not by what they are but by what they are not.
Marketing home goods to the New American Middle is all about marrying the values of a brand and its consumers.
Through our work with brands such as Arhaus, Pyrex, Hunter Douglas, and Sherwin-Williams, we've found that the best way to build that relationship is through storytelling.
We tell the kind of stories that go beyond the billboard, the brick-and-mortar store, or the photo shoot.
These stories go right into consumers' homes, and then follow them to the gym, the coffee shop, the office, and back home again.
Through our work with brands such as Arhaus, Pyrex, Hunter Douglas, and Sherwin-Williams, we've found that the best way to build that relationship is through storytelling.
We tell the kind of stories that go beyond the billboard, the brick-and-mortar store, or the photo shoot.
These stories go right into consumers' homes, and then follow them to the gym, the coffee shop, the office, and back home again.
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