We help ambitious health, wellness, and lifestyle brands grow faster through the power of digital-first marketing. We help ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing. Full funnel media planning, buying and management from paid search, display, social media and native. We provide insights and marketing strategies that bring clarity to the path to achieving your goals.
We build websites that inspire engagement and action -- they are marketing performance machines. We deliver comprehensive data collection and analysis to help you optimize, improve, and grow. Our case studies are client success stories across health, wellness and lifestyle brands and organizations. What all these clients have in common is the desire to partner with an agency that they can trust to walk a parallel path towards growth and success.
No two clients have the exact same challenge or solution but what is consistent is our passion for results. Learn more about the award-winning campaign that helped health insurance company Rocky Mountain Health Plans rise above the competition during open enrollment.
We build websites that inspire engagement and action -- they are marketing performance machines. We deliver comprehensive data collection and analysis to help you optimize, improve, and grow. Our case studies are client success stories across health, wellness and lifestyle brands and organizations. What all these clients have in common is the desire to partner with an agency that they can trust to walk a parallel path towards growth and success.
No two clients have the exact same challenge or solution but what is consistent is our passion for results. Learn more about the award-winning campaign that helped health insurance company Rocky Mountain Health Plans rise above the competition during open enrollment.
Services
We are "digital-first" marketers passionate about supporting the well-being of people served through our health, wellness, and lifestyle clients.
Your audience doesn't consciously segment their media consumption by "traditional" and "digital" channels.
That's marketing-speak.
However, their behavior tells us they do.
From the digital natives to digital immigrants, the first thing your audience does when they wake up in the morning is to grab their smartphone and start to consume media impressions and content, before even getting out of bed.
Your audience doesn't consciously segment their media consumption by "traditional" and "digital" channels.
That's marketing-speak.
However, their behavior tells us they do.
From the digital natives to digital immigrants, the first thing your audience does when they wake up in the morning is to grab their smartphone and start to consume media impressions and content, before even getting out of bed.
We are a team of marketers, analysts, technicians, creatives, and adventurers who are passionate about the success of our health, wellness, and lifestyle clients.
We hire people that know how to get the job done and we actively work to create a culture where employees feel valued and trust we have their back.
In order to be the most admired and most respected agency in our region and to authentically align to helping ambitious health, wellness, and lifestyle brands grow and prosper, we want to be the best place to work that we can be.
We hire people that know how to get the job done and we actively work to create a culture where employees feel valued and trust we have their back.
In order to be the most admired and most respected agency in our region and to authentically align to helping ambitious health, wellness, and lifestyle brands grow and prosper, we want to be the best place to work that we can be.
We didn't invent marketing, but over time we have refined our proven Marketing Success Framework that helps guide the path to achieving client growth.
We'll use it from our very first conversation and revisit it often as we take the journey together in accomplishing your goals.
Clearly articulated business goals are the mile-markers of your brand ambitions and our true north.
As a trusted partner, we will join you at the table to help define your business goals.
Our team of expert consultants leverages insights, research and data to provide a wealth of audience, brand, and category intelligence that is used to inform recommendations for your business goals.
We'll use it from our very first conversation and revisit it often as we take the journey together in accomplishing your goals.
Clearly articulated business goals are the mile-markers of your brand ambitions and our true north.
As a trusted partner, we will join you at the table to help define your business goals.
Our team of expert consultants leverages insights, research and data to provide a wealth of audience, brand, and category intelligence that is used to inform recommendations for your business goals.
A Growth Opportunity Analysis (GOA) from Parallel Path begins with a deep dive into your current digital marketing efforts and the external digital marketplace, revealing opportunities and specific recommendations for achieving your goals.
Opportunities to maximize growth, effectiveness, and efficiencies come in many customized forms.
A custom Digital Growth Opportunity Analysis from Parallel Path discovers opportunities from current marketing efforts, the external/competitor market space, and from within website and digital properties to grow and improve relevant traffic and visitor engagement.
Opportunities to maximize growth, effectiveness, and efficiencies come in many customized forms.
A custom Digital Growth Opportunity Analysis from Parallel Path discovers opportunities from current marketing efforts, the external/competitor market space, and from within website and digital properties to grow and improve relevant traffic and visitor engagement.
Paid media - display ads, video ads, paid search, native ads and other performance media - reach your audience with relevant and impactful messages that amplify audience traction towards your goals.
A data-driven and human-centric paid media strategy is vital to digital marketing success.
You can think of paid media as a giant machine.
We carefully adjust these levers to make the machine more efficient.
What this means is that Parallel Path leverages industry-leading tools, proprietary technology, customized algorithms, data integrations, proven processes, and cross-channel data to drive optimal value from your investment.
A data-driven and human-centric paid media strategy is vital to digital marketing success.
You can think of paid media as a giant machine.
We carefully adjust these levers to make the machine more efficient.
What this means is that Parallel Path leverages industry-leading tools, proprietary technology, customized algorithms, data integrations, proven processes, and cross-channel data to drive optimal value from your investment.
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