For the past 30 years, Alcone has been sparking action in the promotional and shopper marketing space, merging creativity with commerce. We begin with the premise that commerce can happen anytime, anywhere. From that starting point, we're able to crack open a wealth of strategic opportunities for our clients using tools that dig deeper, push harder, and make the types of things happen that both brand and sales managers are looking for.
We believe in a world where a diligent focus on data and analytics can and should exist harmoniously with creative bravery and experimentation. We match that commitment of driving measurable results with an equal emphasis on investing in the craft of the final product. We are business leaders, strategic thinkers, creative tinkerers. We are aligned with world-class culture resources from our sister agencies, making us masters of sports, music, gaming, entertainment, talent, influencer, and more.
We are currently seeking great partners, from any category, industry, or size - clients who value and prioritize shopper marketing, who see beyond the box of retail, who know that social is less about media and more about crafting a movement.
We believe in a world where a diligent focus on data and analytics can and should exist harmoniously with creative bravery and experimentation. We match that commitment of driving measurable results with an equal emphasis on investing in the craft of the final product. We are business leaders, strategic thinkers, creative tinkerers. We are aligned with world-class culture resources from our sister agencies, making us masters of sports, music, gaming, entertainment, talent, influencer, and more.
We are currently seeking great partners, from any category, industry, or size - clients who value and prioritize shopper marketing, who see beyond the box of retail, who know that social is less about media and more about crafting a movement.
Services
Most health seekers have a loose understanding of supplements like collagen, turmeric and ashwagandha, but few understand how they can easily fit into their lives.
Enter Youtheory: a category pioneer with the desire to elevate the space while keeping things accessible and easy to decipher.
With a steady stream of omnichannel support, including always-on social, video, advertising and e-commerce, we've been busy educating people about the life-changing properties of these super-products.
And along the way, we helped transform a leading nutraceutical manufacturer into a bright and optimistic lifestyle brand.
Enter Youtheory: a category pioneer with the desire to elevate the space while keeping things accessible and easy to decipher.
With a steady stream of omnichannel support, including always-on social, video, advertising and e-commerce, we've been busy educating people about the life-changing properties of these super-products.
And along the way, we helped transform a leading nutraceutical manufacturer into a bright and optimistic lifestyle brand.
Childhood illiteracy continues to be a rampant problem facing America, and as the exclusive corporate partner of the Toys for Tots Literacy Program, The UPS Store, Inc. is on a mission to help.
Since 2008, The UPS Store network has collected nearly $7.3 million dollars to purchase more than 44 million books for children in need across the country.
Alcone was tasked with bringing this partnership to life and increasing awareness for this important cause, leading to the creation of a larger-than-life activation on one of America's biggest stages: the Tournament of Roses Parade on New Year's Day.
Since 2008, The UPS Store network has collected nearly $7.3 million dollars to purchase more than 44 million books for children in need across the country.
Alcone was tasked with bringing this partnership to life and increasing awareness for this important cause, leading to the creation of a larger-than-life activation on one of America's biggest stages: the Tournament of Roses Parade on New Year's Day.
There's ice cream, and then there's Haagen-Dazs.
The legendary brand came to us with a simple proposition: help them celebrate their 60-year anniversary and make it culturally relevant and significant for their Millennial target.
As lead agency among a multi-agency team of all-stars, we pivoted an anniversary into a festive birthday celebration worthy of the iconic ice cream brand.
It was full of interactive AR storytelling, Birthday Edition packages, epic sweepstakes prizes, and more, all leading to groundbreaking results - in a chaotic pandemic year, no less!
The legendary brand came to us with a simple proposition: help them celebrate their 60-year anniversary and make it culturally relevant and significant for their Millennial target.
As lead agency among a multi-agency team of all-stars, we pivoted an anniversary into a festive birthday celebration worthy of the iconic ice cream brand.
It was full of interactive AR storytelling, Birthday Edition packages, epic sweepstakes prizes, and more, all leading to groundbreaking results - in a chaotic pandemic year, no less!
When it comes to holiday gifts, the most meaningful ones are made from scratch.
So how do you take everyone's favorite holiday stocking stuffer and transform it into that perfect, one-of-a-kind gift?
Enter the Made From Scratch gift shop, a pop-up store with locations in bustling holiday shopping centers that gave busy shoppers a chance to purchase California Lottery Scratchers and turn them into a "Made From Scratch" gift with a free accompanying craft.
And what could be better than a personalized gift with a possible $1M payout?
So how do you take everyone's favorite holiday stocking stuffer and transform it into that perfect, one-of-a-kind gift?
Enter the Made From Scratch gift shop, a pop-up store with locations in bustling holiday shopping centers that gave busy shoppers a chance to purchase California Lottery Scratchers and turn them into a "Made From Scratch" gift with a free accompanying craft.
And what could be better than a personalized gift with a possible $1M payout?
With co-workers spanning coast to coast, distance wasn't necessarily new to us, but the idea of isolation was suddenly a concern.
Lockdowns, home schooling, panic shopping - it was a lot.
Navigating the unknown of early 2020 was a scary time, but I focused on pivoting my mindset early on to find the good.
From a personal standpoint, I no longer had to run out the door with my kids in the morning just to sprint back in at the end of the day to throw dinner on the table before bed.
I was able to have my son read me books that I quite honestly didn't even know he was capable of reading.
Lockdowns, home schooling, panic shopping - it was a lot.
Navigating the unknown of early 2020 was a scary time, but I focused on pivoting my mindset early on to find the good.
From a personal standpoint, I no longer had to run out the door with my kids in the morning just to sprint back in at the end of the day to throw dinner on the table before bed.
I was able to have my son read me books that I quite honestly didn't even know he was capable of reading.
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