Connect Marketing helps companies like yours out-position, out-perform, and out-market your competition. Our job is to help your company grow. For over 30 years, Connect has been a trusted partner to high-tech and med-tech B2B brands. We are a full-service agency providing PR, lead generation and creative capabilities. We help you move beyond simply selling a product or service to telling stories that stand out above the noise.
Our seasoned team understands your market, your buyer and how to get the results you need.
Our seasoned team understands your market, your buyer and how to get the results you need.
Services
Marketing and market research and consulting services; public and media relations services and sales promotion services.
Marketing and market research and consulting services; public and media relations services and sales promotion services; and.
Connect Studiossm, Connect Strategicsm, Connect Socialsm, and Connect Inboundsm provides the following services:.
Marketing and market research and consulting services; public and media relations services and sales promotion services; and.
Connect Studiossm, Connect Strategicsm, Connect Socialsm, and Connect Inboundsm provides the following services:.
The fastest and easiest way to build awareness is to get the media to write an article about your company or product.
Media articles are credible, as they come from a trusted third party.
They also have reach, reaching hundreds of thousands of B2B buyers immediately, and then showing up on millions of searches thereafter.
They confer credibility to your firm and amplify your messaging in ways that are otherwise impossible to achieve.
That's why savvy B2B CMOs use Public Relations and Analyst Relations programs to drive awareness, build thought leadership and, ultimately, drive leads.
Media articles are credible, as they come from a trusted third party.
They also have reach, reaching hundreds of thousands of B2B buyers immediately, and then showing up on millions of searches thereafter.
They confer credibility to your firm and amplify your messaging in ways that are otherwise impossible to achieve.
That's why savvy B2B CMOs use Public Relations and Analyst Relations programs to drive awareness, build thought leadership and, ultimately, drive leads.
For B2B brands, social media is especially complex when you're dealing with what may seem like a "boring" product.
Terms like "software, " "security" or "finance" might not get people fired up, but you can make your social presence more engaging.
The key is a conversational brand voice and a visual approach filled with micro videos, infosnacks, engaging questions/polls and provocative headlines.
Connect's social experts know B2B - it's apples and oranges versus consumer social.
Rather than focusing on selling or entertaining, B2B companies use social as a top-of-funnel channel for creating brand awareness, educating audiences, and building credibility and trust.
Terms like "software, " "security" or "finance" might not get people fired up, but you can make your social presence more engaging.
The key is a conversational brand voice and a visual approach filled with micro videos, infosnacks, engaging questions/polls and provocative headlines.
Connect's social experts know B2B - it's apples and oranges versus consumer social.
Rather than focusing on selling or entertaining, B2B companies use social as a top-of-funnel channel for creating brand awareness, educating audiences, and building credibility and trust.
B2B tech content needs to be technically accurate.
But it also needs to be compelling.
It must deliver information your prospects need and want in a relatable and interesting way.
Connect is an experienced technology marketing agency.
We understand the technology, speak the language and we know what it takes to elevate your digital marketing programs.
Our creative solutions are driven by strategy, vision and execution.
We listen closely to your priorities and then tell your company's stories through powerful, meaningful collateral to reach your goals.
But it also needs to be compelling.
It must deliver information your prospects need and want in a relatable and interesting way.
Connect is an experienced technology marketing agency.
We understand the technology, speak the language and we know what it takes to elevate your digital marketing programs.
Our creative solutions are driven by strategy, vision and execution.
We listen closely to your priorities and then tell your company's stories through powerful, meaningful collateral to reach your goals.
Surveys can simultaneously raise a company's awareness and provide valuable thought-leadership on areas the company wants to establish credibility in.
They provide traditional media coverage and content for social media and can form the basis for lead-generation campaigns.
Show-floor surveys field an 8- to 12-question survey to prospects who come by a company's booth at a specific tradeshow.
This kind of survey must be short - 5 minutes or under - or prospects will resist.
Traditional surveys have the advantage of being more statistically accurate because you can use a statistically randomized set of respondents.
They provide traditional media coverage and content for social media and can form the basis for lead-generation campaigns.
Show-floor surveys field an 8- to 12-question survey to prospects who come by a company's booth at a specific tradeshow.
This kind of survey must be short - 5 minutes or under - or prospects will resist.
Traditional surveys have the advantage of being more statistically accurate because you can use a statistically randomized set of respondents.
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