Check out the video on our DEMO page. 4D Shopper Plus from Advanced Simulations adds a new level of reality to virtual reality for marketing research! We digitize the entire store, then take shoppers through a virtually real environment to go shopping. Advanced Simulations produces the leading virtual reality simulation of stores and store sections.
This research service makes it easy to understand the impact of in-store marketing, merchandising and retailing. Shoppers interact with your brands in a virtual reality environment, using 3-Dimensional sets and 3-Dimensional products - we measure how marketing and merchandising changes their purchase behavior. Advanced Simulations' research and category management tools have been leading the industry for over 20 years.
We can create any shelf set in any environment, coupled with research design and analytical expertise. This gives you the best possible answers to your in-store marketing research questions. Tests run quickly and are more affordable than you may think.
This research service makes it easy to understand the impact of in-store marketing, merchandising and retailing. Shoppers interact with your brands in a virtual reality environment, using 3-Dimensional sets and 3-Dimensional products - we measure how marketing and merchandising changes their purchase behavior. Advanced Simulations' research and category management tools have been leading the industry for over 20 years.
We can create any shelf set in any environment, coupled with research design and analytical expertise. This gives you the best possible answers to your in-store marketing research questions. Tests run quickly and are more affordable than you may think.
Services
After shoppers are finished shopping, you can ask them any type of diagnostic question you'd like.
Virtual Reality systems are engaging and realistic for the shoppers - we think this gives us better data.
The study is confidential - no need to go out into the world and work with real stores where your competitors can see what you are doing.
Virtual Reality systems are engaging and realistic for the shoppers - we think this gives us better data.
The study is confidential - no need to go out into the world and work with real stores where your competitors can see what you are doing.
Our client is a leading manufacturer of health care products for women.
They were bringing a product that had previously been prescription-only into the Over-The-Counter arena.
Initially, the plan was to price the product at parity with similar competitive products.
However, marketing management wondered if, because they were such a prominent manufacturer with strong brand equity in a related category, they could charge a premium for this product.
The results show that the brand name and efficacy potential made the product's price inelastic - the client could charge as much as $6.99 before seeing a drop-off in sales.
They were bringing a product that had previously been prescription-only into the Over-The-Counter arena.
Initially, the plan was to price the product at parity with similar competitive products.
However, marketing management wondered if, because they were such a prominent manufacturer with strong brand equity in a related category, they could charge a premium for this product.
The results show that the brand name and efficacy potential made the product's price inelastic - the client could charge as much as $6.99 before seeing a drop-off in sales.
What we say in an in-store promotion can determine the success or failure of that promotion.
In a recent study, our client asked whether it was better to say "Sale Price $Y.YY" or whether "X for $Y.YY" was a better format.
An example of this is shown on the left.
Consumers went shopping for this category, half seeing the Sale Price variation, half seeing the X-For-Y variation.
We measured dollars per shopper at the category, the brand, and the promoted items level to determine whether the method of promotion makes a difference.
In a recent study, our client asked whether it was better to say "Sale Price $Y.YY" or whether "X for $Y.YY" was a better format.
An example of this is shown on the left.
Consumers went shopping for this category, half seeing the Sale Price variation, half seeing the X-For-Y variation.
We measured dollars per shopper at the category, the brand, and the promoted items level to determine whether the method of promotion makes a difference.
A food product manufacturer was approached by a major US retailer about changing their product package from a horizontal box to a vertical box.
This was requested to make the category look consistent on the shelf (the packages are generally wider when horizontal).
As an incentive, the retailer offered to allow line expansion in the space created by the shift from horizontal to vertical.
The client would keep their shelf space, adding facings.
The product category has three segments, which, for the purposes of confidentiality, we'll call A, B, and C. Our client plays in each of these three segments.
This was requested to make the category look consistent on the shelf (the packages are generally wider when horizontal).
As an incentive, the retailer offered to allow line expansion in the space created by the shift from horizontal to vertical.
The client would keep their shelf space, adding facings.
The product category has three segments, which, for the purposes of confidentiality, we'll call A, B, and C. Our client plays in each of these three segments.
Traditionally, set the shelf with Segment A, which can come in large containers, placed on the bottom two rows of the shelf.
Segment B, in smaller containers, is usually set by brand on the next 4-5 shelves.
We call this the OVER-UNDER set.
A competitor (who only makes a product in Segment A), convinced a major retailer that the two segments should be stocked SIDE-BY-SIDE, maintaining the same overall section length.
This gave more space to Segment A (and their brand).
Our client wanted to see if this new stocking arrangement actually produced better sales.
Segment B, in smaller containers, is usually set by brand on the next 4-5 shelves.
We call this the OVER-UNDER set.
A competitor (who only makes a product in Segment A), convinced a major retailer that the two segments should be stocked SIDE-BY-SIDE, maintaining the same overall section length.
This gave more space to Segment A (and their brand).
Our client wanted to see if this new stocking arrangement actually produced better sales.
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