M&RR blends the best qualities of a small boutique research company with the power and infrastructure of a global research firm. Research techniques to optimize both product and pricing prior to market launch as well as forecast sales potential. Various techniques can be used to provide a summary of the marketplace and its competitors. Key outputs demonstrate the strengths and weaknesses of the various brands and provides a tool to monitor branding efforts over time.
Looking & Listening approaches to consumer insights can take us down many different paths. A television network wanted to establish its authority and identification within the evolving TV marketplace and understand what engages, motivates and influences TV viewers. M&RR recommended a comprehensive segmentation research project in an effort to understand the rational and emotional drivers of selecting television programming and to identify the most likely targets for focused marketing.
M&RR was able to identify 6 segments of the population by linking cultural imperatives, mood triggers, rational benefits of watching television and general attitudes towards television.
Looking & Listening approaches to consumer insights can take us down many different paths. A television network wanted to establish its authority and identification within the evolving TV marketplace and understand what engages, motivates and influences TV viewers. M&RR recommended a comprehensive segmentation research project in an effort to understand the rational and emotional drivers of selecting television programming and to identify the most likely targets for focused marketing.
M&RR was able to identify 6 segments of the population by linking cultural imperatives, mood triggers, rational benefits of watching television and general attitudes towards television.
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