Strauss Karl

Since 1991, Strauss Marketing has successfully launched numerous new consumer products from concept to reality in the North American retail channel. Our product niche is consumer electronics and housewares items targeting distribution at national retail "brick and mortar" accounts, distributors and assorted e-commerce retail channels. We specialize in functional simplicity in product design, product features, packaging, and marketing programs.

Our many years of experience in working with clients and national accounts have provided us with a tremendous working knowledge of the key elements for success in selling to mass merchants and specialty retailers in the United States. For start-up ventures and smaller companies without the marketing and design infrastructures of the larger manufacturers, SMI can provide valuable insight and shorten the path to your success.

We can assist in an array of issues from product development and packaging design to point-of purchase displays, signage, and category management, while dissecting the margin requirements and programs that your potential customers will require.