Health Centric is a custom marketing research firm for health care organizations. We help our clients save and make more money using a variety of market research tools, best practices, and our collective health care experience. The company started in 1996 to give entrepreneurial health companies the customized market information they needed to compete with competitors.
Today, we work with entrepreneurially-minded health care companies and providers regardless of size to help them acquire and retain customers. The #1 factor for a successful research project is a close relationship between client and researcher. Bob began his career in product marketing with a leading over-the-counter health care company. He then worked in marketing and sales with hospital, physician, and health technology organizations.
He started Health Centric in 1996 - with his last employer as his first customer. He has taught strategic health care marketing as an adjunct professor since 2001 and co-authored Strategic Marketing for Health Care Organizations with Philip Kotler (Wiley, 2008).
Today, we work with entrepreneurially-minded health care companies and providers regardless of size to help them acquire and retain customers. The #1 factor for a successful research project is a close relationship between client and researcher. Bob began his career in product marketing with a leading over-the-counter health care company. He then worked in marketing and sales with hospital, physician, and health technology organizations.
He started Health Centric in 1996 - with his last employer as his first customer. He has taught strategic health care marketing as an adjunct professor since 2001 and co-authored Strategic Marketing for Health Care Organizations with Philip Kotler (Wiley, 2008).
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Secondary research is an analysis of previously published reports, databases, articles, customer comments, government information, and other sources.
Secondary research can have information gaps.
Qualitative or quantitative surveys are used to ask your target market about your problem.
In-depth interviews of a small sample or focus group interviews can check your hypotheses.
Quantitative surveys with larger samples are best when statistical validity and reliability are important.
Customer loyalty research can have a high ROI because loyalty correlates with revenue and profit.
Secondary research can have information gaps.
Qualitative or quantitative surveys are used to ask your target market about your problem.
In-depth interviews of a small sample or focus group interviews can check your hypotheses.
Quantitative surveys with larger samples are best when statistical validity and reliability are important.
Customer loyalty research can have a high ROI because loyalty correlates with revenue and profit.
How should an academic medical center position its Heart Center after a highly-publicized heart transplant failure?
A Heart Center advertising campaign was running when a tragic heart transplant failure occurred.
Should the medical center change or cease advertising?
Health Centric conducted primary marketing research with 1,000 consumers.
The purpose was to: 1) measure awareness, preference, and ad recall for the Heart Center; and 2) assess the "before and after" impact of the recent heart transplant failure.
A Heart Center advertising campaign was running when a tragic heart transplant failure occurred.
Should the medical center change or cease advertising?
Health Centric conducted primary marketing research with 1,000 consumers.
The purpose was to: 1) measure awareness, preference, and ad recall for the Heart Center; and 2) assess the "before and after" impact of the recent heart transplant failure.
The second edition of Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System published in 2021 by Wiley is a practical guide for using strategic marketing tools to solve health care problems.
It's written from the perspective of health care consumers, physicians, hospitals, medtech companies, biopharma companies, and social cause organizations.
Bob Stevens, is president of Health Centric Marketing and an adjunct instructor in Management & Entrepreneurship at the Love School of Business at Elon University.
It's written from the perspective of health care consumers, physicians, hospitals, medtech companies, biopharma companies, and social cause organizations.
Bob Stevens, is president of Health Centric Marketing and an adjunct instructor in Management & Entrepreneurship at the Love School of Business at Elon University.
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