Reach your ideal customer at the right time, on the right platform and with the right message. Using programmatic marketing we use artificial intelligence to deliver you the best results at the lowest cost. MA+A is a proud member of the Forbes Agency Council. As a member, our professional insights are published on Forbes.com and we are considered to be thought leaders in the advertising, marketing & media field.
When you soup it down, LinkedIn is the new Networking/Trade shows - Google Search is the new Yellow Pages - Facebook is the new Socializing & YouTube is the new TV. The positive difference with these technologies is that MA+A can show you trackable sales and revenue. It doesn't have to be that complicated. McKay has been a key partner in the growth of the Gasparilla Music Festival.
As a not for profit startup with limited marketing resources, GMF needed creative campaigns to effectively identify and touch our audiences both locally and out of market. McKay was able to achieve these goals while providing the incredibly useful demographic and psychographic data we need to continue to expand our reach and stay ahead of the curve.
When you soup it down, LinkedIn is the new Networking/Trade shows - Google Search is the new Yellow Pages - Facebook is the new Socializing & YouTube is the new TV. The positive difference with these technologies is that MA+A can show you trackable sales and revenue. It doesn't have to be that complicated. McKay has been a key partner in the growth of the Gasparilla Music Festival.
As a not for profit startup with limited marketing resources, GMF needed creative campaigns to effectively identify and touch our audiences both locally and out of market. McKay was able to achieve these goals while providing the incredibly useful demographic and psychographic data we need to continue to expand our reach and stay ahead of the curve.
Services
Our growing team of industry experts offer unique perspectives on each project we encounter.
Our strength stems from the diversity of our team and also their innate desire to stay up-to-date with the latest trends and best practices.
We pride ourselves on our ability to constantly bring new ideas to the table and optimize for what works best specific to your needs.
At McKay Advertising + Activation, we harness the power of data insights to create fluid digital experiences that connect with your audience.
Our strength stems from the diversity of our team and also their innate desire to stay up-to-date with the latest trends and best practices.
We pride ourselves on our ability to constantly bring new ideas to the table and optimize for what works best specific to your needs.
At McKay Advertising + Activation, we harness the power of data insights to create fluid digital experiences that connect with your audience.
Digital media leverages the data provided by consumer online behavior for better targeting and relevance.
Brands can identify the consumer's possible needs, whether it is through search history, content consumed or other insights.
Advertisers can then use this data to better target consumers with more relevant messaging.
It is a complicated amount of data points to digest and experience in the space is very important to success.
MA+A can give you a map through the minefield since we possess the 4 drivers required for success on your digital journey.
Brands can identify the consumer's possible needs, whether it is through search history, content consumed or other insights.
Advertisers can then use this data to better target consumers with more relevant messaging.
It is a complicated amount of data points to digest and experience in the space is very important to success.
MA+A can give you a map through the minefield since we possess the 4 drivers required for success on your digital journey.
We are one of 100 Google All-Star Agencies in North America and the only one in Tampa Bay.
The recognition is a result of the devotion to our belief, born a decade ago, that the advertising world would evolve quicker than we could imagine as far as the digital space is concerned.
MA+A is driven to deliver creative, impactful messaging through digital and traditional media while also making sure the campaigns are measurable and nimble enough to evolve quickly and continually maximize results.
McKay has been a key partner in the growth of the Gasparilla Music Festival.
The recognition is a result of the devotion to our belief, born a decade ago, that the advertising world would evolve quicker than we could imagine as far as the digital space is concerned.
MA+A is driven to deliver creative, impactful messaging through digital and traditional media while also making sure the campaigns are measurable and nimble enough to evolve quickly and continually maximize results.
McKay has been a key partner in the growth of the Gasparilla Music Festival.
MA+A works with multi-location and franchise brands nationally.
However, that national scope and success come from breaking down the campaigns to the individual store level.
When the project for hundreds of stores is created it is considered with a unique strategy for each store.
This is because consumers around each store behave differently, and there are different competitors.
These are the micro considerations that are analyzed for each location.
The ability for resources to shift from Google to Facebook/Instagram, Facebook/Instagram to Tik Tok, or any number of other strategy implementations so that results are optimized.
However, that national scope and success come from breaking down the campaigns to the individual store level.
When the project for hundreds of stores is created it is considered with a unique strategy for each store.
This is because consumers around each store behave differently, and there are different competitors.
These are the micro considerations that are analyzed for each location.
The ability for resources to shift from Google to Facebook/Instagram, Facebook/Instagram to Tik Tok, or any number of other strategy implementations so that results are optimized.
Understand your customer's behavior from awareness to retention and which touchpoints lead them to convert.
Through marketing automation, backend website tracking, email marketing, lead scoring and marketing funnel design we provide a holistic view of how your customer is interacting with your business daily.
We also offer a separate product called the Digital Communications Audit.
Through this process we analyze the 4 main areas of your digital strategy 1) Website 2) Digital Assets 3) Social Media 4) Email Marketing.
Through marketing automation, backend website tracking, email marketing, lead scoring and marketing funnel design we provide a holistic view of how your customer is interacting with your business daily.
We also offer a separate product called the Digital Communications Audit.
Through this process we analyze the 4 main areas of your digital strategy 1) Website 2) Digital Assets 3) Social Media 4) Email Marketing.
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