Desert Path Marketing
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We help small- to medium-sized businesses that understand the value of effective content in driving real business growth. We help deploy content marketing campaigns to grow your audience, visitors, leads and customers by moving them through the stages of the marketing funnel with valuable content. Everything we do is built around a content strategy instead of blind reaches for gimmicks and tricks.

This dedication to quality content that moves prospects effectively into being ideal customers makes us unique. We are a team of ex-newspaper industry reporters and digital marketing executives who know how to create highly usable and accurate content that builds "know, like and trust" in your audience. Our strategic marketing methodology has helped countless small businesses like yours.

The Desert Path team has extensive training in the skills and techniques that can propel you ahead of the competition. Let us put our skills to work for you today. If you are like most small business owners, you know how important it is to have good content on your.
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We believe in building content your audience really wants to read.
This means it is about them and not necessarily about you and your product.
Great content works best when your audience responds to it.
We help you focus on what your company and your people do well and help tell that story in a way that will build audience on your website.
Regular email newsletters that provide helpful, useful content for your subscribers on a regular, consistent basis.
This over time will help bring more visitors to your site and help them find your content.
Desert Path Marketing Group is a network of experienced marketing and media professionals led by John Triplett, a veteran of Cox Interactive Media, along with experienced journalists and marketers Linda Wienandt and Diane Porter.
Media businesses, in fact all businesses, have a brand and a story to tell that show their expertise and authority.
These stories will not only engage, inform, surprise, delight, and impact your audience, but will also deliver on measurable business goals.
Make the connection between your audience, your brand and your readers and customers with these stories.
Mobile apps are one of the most effective ways to communicate, promote, engage, and inspire your audience.
The Full Digital Platform provides native apps for iPhone, iPad, and Android devices.
Our approach offers customized flexible solutions, rapid development time, and exceeding value.
We handle all of the technical aspects so that you can concentrate on creating content for your audience.
Your business isn't static and neither is your app.
Our platform now offers the highest level of support for dynamic changes.
We'll help create a clearly defined and unique core difference, talking logo and messaging to use when reaching your market segments.
We'll use sophisticated tools as well as manual research to position you effectively against even your toughest competitors.
We'll create a one sheet tactical plan that will increase incoming leads as well as grow recurring business and referrals.
We'll talk with your customers to learn what they love about you and define your key market segments to create personas of your ideal clients.
We review your website for core factors like content and technical factors that affect organic rankings, local maps, and conversions.
It's critical to set up your local profiles and directories correctly to get the most out of your search engine rankings and placement.
Customer reviews are the single most effective marketing your business can do.
We'll deploy a proven review funnel to help generate far more positive reviews for you online.
Local optimization is never complete.
We help you progress and stay focused on the critical factors affecting your overall online performance.
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