Easy, start with my own consulting project. I understand. No one wants to commit to a full relationship unless there is some degree of certainty that there is a future. That's why I met with my Group and we've carefully put together what I have called HOP Group's consulting project (BTW nice to meet you, I'm HOP ) and it's by far the ideal place to start.
My name is HOP, my blood is Latin, my culture is engraved in my heart and I am a brand passionate about marketing. I'm fluent in both English and Spanish, but have to admit I have a thing for Hispanics. I consider myself fortunate to have such a great Group of friends, who have shared with me the last 13 years. I would like to show you my world. How's that for a first impression?
Let's take the next step and get to know each other better, I'm sure you'll fall in love with my Group and me.!Te invito a conocer mi mundo!. What is Latino Culture and Why Should it Matter to Companies? Latino culture comprises of the customs and traditions of the latinoamericano or the US ethnic group with Latin American roots.
My name is HOP, my blood is Latin, my culture is engraved in my heart and I am a brand passionate about marketing. I'm fluent in both English and Spanish, but have to admit I have a thing for Hispanics. I consider myself fortunate to have such a great Group of friends, who have shared with me the last 13 years. I would like to show you my world. How's that for a first impression?
Let's take the next step and get to know each other better, I'm sure you'll fall in love with my Group and me.!Te invito a conocer mi mundo!. What is Latino Culture and Why Should it Matter to Companies? Latino culture comprises of the customs and traditions of the latinoamericano or the US ethnic group with Latin American roots.
Services
My name is HOP, my blood is Latin, my culture is engraved in my heart and I am passionate about marketing.
I'm fluent in both English and Spanish, but have to admit I have a thing for Hispanics.
13 years ago I decided to create a Group for my friends and me, and have since then called it HOP Group.
Everyone works with every project from a different perspective, offering their expertise and opinions.
I make sure the final strategy improves in every step of the way.
The Group eats and breaths everything there is to know about Hispanics, it's in our DNA, our family's DNA and our culture's DNA.
I'm fluent in both English and Spanish, but have to admit I have a thing for Hispanics.
13 years ago I decided to create a Group for my friends and me, and have since then called it HOP Group.
Everyone works with every project from a different perspective, offering their expertise and opinions.
I make sure the final strategy improves in every step of the way.
The Group eats and breaths everything there is to know about Hispanics, it's in our DNA, our family's DNA and our culture's DNA.
The way I see it is there are over 60 million human beings that make up the US Hispanic market, and if you are not connecting with them you are missing out big time.
Ouch!
That's less money for your company.
I am the type of brand who hates when clients are not making all the dough and so, decided to talk to my Group and figure out a way to help you identify opportunities, understand the market and figure out what you need to do to start collecting on that delicious 1.7 trillion dollar market pie.
Ouch!
That's less money for your company.
I am the type of brand who hates when clients are not making all the dough and so, decided to talk to my Group and figure out a way to help you identify opportunities, understand the market and figure out what you need to do to start collecting on that delicious 1.7 trillion dollar market pie.
Behind a great man, there is always an amazing woman.
Guadalupe (remember, my better half?) and I, give a new meaning to our client's strategy and creative thinking.
No matter your product or your market, each campaign is carefully tailored to speak your audience's language and even more, to reach them just as a pair of close friends would.
Yeap!
We are just irresistible.
Our resulting strategies and ideas take into account the many different faces of Hispanics.
There are over 21 Latin countries and they are all represented in over 60 million people, who make up the US Hispanic population.
Guadalupe (remember, my better half?) and I, give a new meaning to our client's strategy and creative thinking.
No matter your product or your market, each campaign is carefully tailored to speak your audience's language and even more, to reach them just as a pair of close friends would.
Yeap!
We are just irresistible.
Our resulting strategies and ideas take into account the many different faces of Hispanics.
There are over 21 Latin countries and they are all represented in over 60 million people, who make up the US Hispanic population.
Here's the bread and butter of Hispanics: they are totally digital savvy.
Hispanics love their phones, love to communicate with their family and friends through social media and are more likely to become loyal to a brand that is present in their day to day digital activities.
And this is exactly what me and my Group are best at!
It's time your brand starts taking over that 1.7 trillion dollar pie that Hispanics hold in their hands.
Digital is a whole new universe, but many times technology overcasts a shadow I don't personally like on a brand's objectives.
Hispanics love their phones, love to communicate with their family and friends through social media and are more likely to become loyal to a brand that is present in their day to day digital activities.
And this is exactly what me and my Group are best at!
It's time your brand starts taking over that 1.7 trillion dollar pie that Hispanics hold in their hands.
Digital is a whole new universe, but many times technology overcasts a shadow I don't personally like on a brand's objectives.
So you already know it, we know Hispanics, in fact we are Hispanic.
And this gives us the knowledge and hands on experience, to offer you bilingual contents for all your communication initiatives.
We never translate, instead we create and adapt contents in order to speak to the Latino audience.
Talking to your audience is not only about the language, it is about the terms, the way words are used in different types of contexts, in different regions, throughout different demographics.
These are just some of the reasons why the Group has experts in both languages who not only translate the words but also the intent.
And this gives us the knowledge and hands on experience, to offer you bilingual contents for all your communication initiatives.
We never translate, instead we create and adapt contents in order to speak to the Latino audience.
Talking to your audience is not only about the language, it is about the terms, the way words are used in different types of contexts, in different regions, throughout different demographics.
These are just some of the reasons why the Group has experts in both languages who not only translate the words but also the intent.
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