Schmidt Marketing
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Schmidt Marketing, Inc. is a premier marketing consulting company, working exclusively with the legal industry. Since 1987, Sally Schmidt and her colleagues have helped more than 400 law firms in the areas of marketing, client service and business development. Although grounded in strategic marketing principles, Sally is known for her practical and valuable counsel.

The company's services range from marketing planning to research and from marketing staffing to business development training. Sally Schmidt's latest Attorney at Work column, titled "Seven Ways You May Be Sabotaging Your Business Development Efforts, " can be found here. Schmidt Marketing has been retained by Quarles & Brady LLP to conduct a search for a Business Development Manager.
Services
Marketing Planning: Working with law firms, offices, industry teams, departments, practice groups or individual lawyers, Sally Schmidt helps the legal industry develop strategic marketing plans that are realistic, effective and actionable.
Marketing "Audits": If your firm is looking for an objective evaluation of your marketing efforts, activities and staffing, turn to Schmidt Marketing.
Searches: With more than 100 successful placements since 2000, Schmidt Marketing, Inc. is the legal industry leader in the recruitment of marketing-related professionals.
Working with law firms, offices, industry teams, departments, practice groups or individual lawyers, Sally Schmidt helps the legal industry develop strategic marketing plans that are realistic, effective and actionable.
Internal Surveys: We have conducted hundreds of surveys of lawyers and staff to assess internal perceptions of the firm's opportunities, strengths, challenges and weaknesses.
We do not come in with a set questionnaire or methodology in mind because we believe each firm is different and requires its own solutions.
If your firm is looking for an objective evaluation of your marketing efforts, activities or staffing, turn to Schmidt Marketing.
Sally Schmidt frequently conducts "audits" of firm marketing efforts, to assess the current situation and make recommendations for changes or future priorities.
Successful law firms realize that marketing is an important investment in their future.
Evaluations of the marketing program and the marketing department - along with the individuals who staff it - often are best made with the help of an objective, experienced professional.
With more than 100 successful placements since 2000, Schmidt Marketing, Inc. is the legal industry leader in the recruitment of marketing-related professionals.
We have completed successful searches for positions ranging from Chief Marketing Officer to practice group or office marketing managers to business development positions.
As a result of our ongoing recruiting activity, we have a large pool of potential candidates and a great network; we are also contacted continually by good candidates.
Whether through training workshops or coaching lawyers one-on-one, Sally Schmidt helps lawyers make good decisions about their personal marketing and business development activities through her practical and achievable advice.
She has been conducting successful, results-oriented attorney marketing training sessions for more than 20 years and receives uniformly high praise from clients.
Her credibility and non-threatening style help lawyers become more comfortable with marketing activities.
Sally frequently conducts "soup to nuts" workshops.
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