Camp Creative is a digital marketing and branding agency that believes the right user experience, delivered the right way, at the right time, cultivates relevant and meaningful connections between brands and people. Amazing visuals and content that turn heads is great, but it's just window dressing without understanding how people think, act, and express intention.
So before we go for "amazing", we go for strategy, insight, and the latest technology - backed by data-driven intelligence. It works beautifully together to build relevant and meaningful connections with your customers. We work hard to decode the digital behavior of your customers to inform marketing strategy. It all points to the key metric that matters the most to 99% of our clients.
We design compelling visual stories and identities that open the mind to interaction and recalls emotion. Delight never goes out of style. We're laser focused on the important elements of attracting customers: discovery, strategy and ideas. Nothing beats a good one.
So before we go for "amazing", we go for strategy, insight, and the latest technology - backed by data-driven intelligence. It works beautifully together to build relevant and meaningful connections with your customers. We work hard to decode the digital behavior of your customers to inform marketing strategy. It all points to the key metric that matters the most to 99% of our clients.
We design compelling visual stories and identities that open the mind to interaction and recalls emotion. Delight never goes out of style. We're laser focused on the important elements of attracting customers: discovery, strategy and ideas. Nothing beats a good one.
Services
We've already shared that in today's digital world, content is everything, and everything is content.
And that it is important how brands choose to connect with their customers.
So, that leaves the third and equally important pillar: Knowing when people are open to having a conversation.
For example, trying to reach a stay-at-home mom by email on her mobile device at 3 pm on a weekday is probably not a good idea - there's a good chance she's busy picking up the kids from school.
No matter how relevant or meaningful the message, at best, it's effort (and money) wasted.
And that it is important how brands choose to connect with their customers.
So, that leaves the third and equally important pillar: Knowing when people are open to having a conversation.
For example, trying to reach a stay-at-home mom by email on her mobile device at 3 pm on a weekday is probably not a good idea - there's a good chance she's busy picking up the kids from school.
No matter how relevant or meaningful the message, at best, it's effort (and money) wasted.
It all starts here.
We create a holistic strategy based on your business's goals, including how your customers and potential customers consume information and make purchase decisions.
In addition to assessing your business goals, we study your market opportunities and analyze your sales process to develop a new strategic roadmap.
One that can be continuously measured to tell you what's working, what needs improvement, and what content is resonating with your customers.
The decision to buy is made by engaged customers - on the internet, in blogs, in search queries, on social media, and on your website - and a holistic marketing strategy is the first step in turning potential customers into engaged customers.
We create a holistic strategy based on your business's goals, including how your customers and potential customers consume information and make purchase decisions.
In addition to assessing your business goals, we study your market opportunities and analyze your sales process to develop a new strategic roadmap.
One that can be continuously measured to tell you what's working, what needs improvement, and what content is resonating with your customers.
The decision to buy is made by engaged customers - on the internet, in blogs, in search queries, on social media, and on your website - and a holistic marketing strategy is the first step in turning potential customers into engaged customers.
Your brand defines who you are, what values you hold, and your purpose.
Every expression of your brand: naming, visual identity, messaging, and tone is an opportunity to imprint what's unique about you in the minds of your customers.
It is how your customers and competitors know you.
It's how new users discover you.
But, unlike your location or mission statement, your brand is not static - it is a dynamic blueprint of messages, promises, press kits, concepts and graphics that will lead the way to your success.
Every expression of your brand: naming, visual identity, messaging, and tone is an opportunity to imprint what's unique about you in the minds of your customers.
It is how your customers and competitors know you.
It's how new users discover you.
But, unlike your location or mission statement, your brand is not static - it is a dynamic blueprint of messages, promises, press kits, concepts and graphics that will lead the way to your success.
Most companies don't spend nearly enough time gathering information about their customers.
As a direct result, they waste time, energy and resources on marketing strategies that just won't work.
Building your marketing on strong customer and market research will help you refine not only your marketing efforts - but also your entire business.
Our methodology helps you define and achieve your research goals by conducting customer persona research, user experience research, customer journey maps and usability testing.
As a direct result, they waste time, energy and resources on marketing strategies that just won't work.
Building your marketing on strong customer and market research will help you refine not only your marketing efforts - but also your entire business.
Our methodology helps you define and achieve your research goals by conducting customer persona research, user experience research, customer journey maps and usability testing.
The online landscape has shifted dramatically towards mobile devices.
Over 80% of adults online have a smartphone.
Mobile marketing strategies can reach prospective customers with interactive communication tuned to buyer behavior when they are most likely to purchase.
For many companies, a responsive website and creative marketing designed for multiple mobile devices is a good place to start.
One of our clients was surprised to learn that over 50% of their traffic was coming from mobile devices.
Over 80% of adults online have a smartphone.
Mobile marketing strategies can reach prospective customers with interactive communication tuned to buyer behavior when they are most likely to purchase.
For many companies, a responsive website and creative marketing designed for multiple mobile devices is a good place to start.
One of our clients was surprised to learn that over 50% of their traffic was coming from mobile devices.
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