Other marketing and consulting groups study your market after you hire them. But we specialize in the electrical, lighting, HVAC and plumbing industries. Channel Marketing Group is ready to work, generating insights, ideas, and strategies, on Day 1. We're not just a resource; we're your colleague-we understand your channels and challenges, we ask the right questions, and we speak your language.
A client identified the size of the commercial trench drain market and estimated their current and potential share.
A client identified the size of the commercial trench drain market and estimated their current and potential share.
Services
Since 2001, Channel Marketing Group has offered strategy and marketing consulting services to manufacturers, distributors, manufacturers reps, and associations focused on the electrical, lighting, HVAC, and plumbing industries.
With its principals' channel expertise, the company also serves the broader construction and industrial trades.
More importantly, our experts have worked in and with those industries, so their knowledge, experience, and relationships within the marketplace run deep.
With exposure to more than 60 industries as well as over 100 years of industry experience, the team has completed successful engagements with more than 150 companies, from $10-million organizations to national and multi-national chains.
With its principals' channel expertise, the company also serves the broader construction and industrial trades.
More importantly, our experts have worked in and with those industries, so their knowledge, experience, and relationships within the marketplace run deep.
With exposure to more than 60 industries as well as over 100 years of industry experience, the team has completed successful engagements with more than 150 companies, from $10-million organizations to national and multi-national chains.
He writes for Electrical Wholesaling, Modern Distribution Management, Industrial Supply, Supply House Times, and The Canadian Electrical Wholesaler as well as IMARK Group publications.
He also authored a chapter in NAW's Outlook 2009 on Private Labeling.
David helps clients achieve goals such as increasing sales and market share, acquiring new customers, account penetration, improving customer retention, customer satisfaction, and building and enhancing brand awareness.
He also conducts market research comprising voice of customer, competitive assessment, and industry trends.
He also authored a chapter in NAW's Outlook 2009 on Private Labeling.
David helps clients achieve goals such as increasing sales and market share, acquiring new customers, account penetration, improving customer retention, customer satisfaction, and building and enhancing brand awareness.
He also conducts market research comprising voice of customer, competitive assessment, and industry trends.
Channel Marketing Group has offered strategy and marketing consulting services to manufacturers, distributors, manufacturers reps, and associations focused on the electrical, lighting, HVAC, and plumbing industries.
With its principals' channel expertise, the company also serves the broader construction and industrial trades.
You need someone to sift through piles of data, make sense of it, and offer informed recommendations.
We do that-comp.
This is the most worrying part for most clients going through or needing a turnaround; it means that incoming cash fl.
With its principals' channel expertise, the company also serves the broader construction and industrial trades.
You need someone to sift through piles of data, make sense of it, and offer informed recommendations.
We do that-comp.
This is the most worrying part for most clients going through or needing a turnaround; it means that incoming cash fl.
Channel Marketing Group has helped more than 150 manufacturers, distributors, and manufacturer representatives achieve stellar business outcomes and/or gain valuable insights, and we've done it by deploying what we call our 360° philosophy.
We work with manufacturers, distributors, reps and others to assess their go-to-market strategies, recommend strategic plans, and position the company to capitalize on emerging trends while maintaining flexibility.
Most importantly, we believe your business is unique, so we don't retread the same roadmap for every client.
We work with manufacturers, distributors, reps and others to assess their go-to-market strategies, recommend strategic plans, and position the company to capitalize on emerging trends while maintaining flexibility.
Most importantly, we believe your business is unique, so we don't retread the same roadmap for every client.
The time-tested technique of measuring coverage and penetration is useful, so you'll know if you have too many or too few distributors by territory.
That data also reveals if you're in the right chains regionally and nationally.
And in a world of consolidation, channel convergence, and customer choice, determining your go-to-market strategy requires ongoing evaluation to identify opportunities for reaching your customer.
The real magic comes in identifying the subtle segments of the channel where your brands can reach end-market segments.
That data also reveals if you're in the right chains regionally and nationally.
And in a world of consolidation, channel convergence, and customer choice, determining your go-to-market strategy requires ongoing evaluation to identify opportunities for reaching your customer.
The real magic comes in identifying the subtle segments of the channel where your brands can reach end-market segments.
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