Innisfree Healthcare Associates
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The success of our client relationships is that our communication is seamless, our processes are straightforward and our decision making is direct. Our philosophy is our clients engage us to support them in achieving their goals, and that is the course we follow. Identify ideal senior living prospects and increase leads and referrals - widen your reach.

Identify and enhance opportunities to reach your senior market and raise community awareness. At Innisfree, we bring over 30 years of sales and senior living marketing expertise to increase occupancy and census - and revenue. We involve ourselves in your sales and marketing program. We investigate your opportunities. We inquire about your customers and your market.

We use common-sense smarts to take the mystery out of marketing to seniors. Everything we do is focused on supporting your ability to meet the needs of the senior living marketplace. We understand the sophisticated desires and expectations of senior living consumers, and the changing dynamics of competitive and regulatory environments.
Services
Founded in 1997 by Patty Jamison, Innisfree brings over 30 years of sales and marketing expertise to the full spectrum of senior living and care, increasing occupancy and census to effectively steward your organization, and its financial resources into the future.
As insiders to senior living and care marketing, Innisfree understands how complex and changing market dynamics can drive, or deter the market position and potential for every product, program and service you offer.
We uncover product, program and service opportunities in support of increased market share, increased occupancy and census, lead generation, and sales and community awareness.
Common-sense sales and marketing strategies and solutions to increase occupancy and census for senior housing providers including retirement communities, independent living, assisted living and skilled nursing and rehabilitation.
Whether you offer independent living, assisted living, and/or skilled nursing and rehabilitation -- or a continuum of care -- you offer a lifestyle of products, programs and services that must be sold together, and individually.
When marketing to seniors, you must appeal to current and prospective residents, family members, decision makers and influencers by creating relationships that engender value and trust.
Innisfree has helped us nurture our creativity while simultaneously aiding us in setting up systems and processes to organize and smooth the marketing process.
After struggling with low occupancy, I felt a need to bring a fresh set of eyes to see what we might be missing.
Innisfree provided input on areas where we could improve, and a simple and straightforward plan, easy to put into action.
Patty and Innisfree do not cookie-cutter their approach - they challenge you to think of your community from the customer's view.
Without a vision, there can be no market plan.
Without a market plan, there may be no sales and marketing strategy.
Without a consciously, pre-determined vision, market plan, and sales and marketing strategy, there can be no success.
Market plan development requires more than simply dusting off last year's market plan, reviewing historical occupancy and competitive intelligence.
Your market plan requires a full understanding of the internal factors that impact external image and awareness, and drive or deter occupancy for every product, program and service you offer.
Are your past mystery shops solving the real mystery behind sales performance and occupancy levels of your nursing home or senior living facility?.
Mystery shops have long been a viable tool in the senior living and care marketer's kit.
Mystery shops provide organizations with useful insight concerning critical components of their sales and marketing program such as customer service reception, sales discovery and profiling, tour and brand presentation, and provision of collateral materials, database management and follow-up - to name a few.
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