Greetings to our industry colleagues and clients. As we begin to take strides, we can see that the full rebound of travel is on the horizon. We are eager to help our travel trade partners, destinations and tourism suppliers return better and stronger than ever through new strategic thinking, new opportunities, and business development. The ALON team wants to help you build repeat, volume, and consistent tourism business for years to come.
Do you want to build year-round business during your off season and outside of peak periods?.
Do you want to build year-round business during your off season and outside of peak periods?.
Services
ALON Marketing Group bridges the gap of bringing buyers together with suppliers by providing knowledge, training, and creative strategic methods!.
ALON Marketing Group was founded in 2000 by Jennifer Ackerson who realized that many small businesses and start-ups, as well as tourism veterans and large corporations, did not fully understand the intricacies and the know-how on obtaining tourism business - specifically the complexities of working with the Travel Trade/reseller market.
Jennifer, while working for Destinations of New York State, recognized that a niche existed, and she successfully filled it by establishing marketing and business development consulting services.
ALON Marketing Group was founded in 2000 by Jennifer Ackerson who realized that many small businesses and start-ups, as well as tourism veterans and large corporations, did not fully understand the intricacies and the know-how on obtaining tourism business - specifically the complexities of working with the Travel Trade/reseller market.
Jennifer, while working for Destinations of New York State, recognized that a niche existed, and she successfully filled it by establishing marketing and business development consulting services.
JENNIFER ACKERSON, President of ALON Marketing Group, is a 25+ year veteran of the Tour & Travel industry with direct experience working in a majority of tourism supplier categories.
Jennifer has an excellent understanding of tourism and the visitor dynamic.
This expertise is an unparalleled assimilation into domestic and international buyer/supplier travel trade/resellers relationship building, resulting in a high level of successful strategic tourism business development for both tourism suppliers and destinations.
Jennifer has an excellent understanding of tourism and the visitor dynamic.
This expertise is an unparalleled assimilation into domestic and international buyer/supplier travel trade/resellers relationship building, resulting in a high level of successful strategic tourism business development for both tourism suppliers and destinations.
Working with the Travel Trade can bring a win-win situation to destinations, suppliers, visitors and the Travel Trade itself!
Destinations gain attractive sellable itineraries (bookable products and services) to provide to visitors and the Travel Trade; suppliers have successful businesses that grow; Travel Trade gain exciting new products and reliable partners that understand their business; and visitors enjoy tailored and unique experiences.
We believe that whether you are a destination or a supplier, you can and should take your share of millions of dollars that are spent yearly by visitors coming to the USA domestically and from abroad.
Destinations gain attractive sellable itineraries (bookable products and services) to provide to visitors and the Travel Trade; suppliers have successful businesses that grow; Travel Trade gain exciting new products and reliable partners that understand their business; and visitors enjoy tailored and unique experiences.
We believe that whether you are a destination or a supplier, you can and should take your share of millions of dollars that are spent yearly by visitors coming to the USA domestically and from abroad.
Travel Trade tourism training essentially does not exist except through trial and error, experience and time.
There is a real need for it, and there are numerous advantages because Travel Trade is the way to business-to-business source or revenue for tourism business and many do not know how to pursue this important business development opportunity.
Thus, they never take advantage of it and we believe and want to change that.
Through seminars, workshops and marketing speaking engagements, ALON provides comprehensive tourism training that equips destinations and suppliers with the competence necessary to successfully work with the Travel Trade and to help small businesses to grow and succeed with product offerings that would work with travel trade.
There is a real need for it, and there are numerous advantages because Travel Trade is the way to business-to-business source or revenue for tourism business and many do not know how to pursue this important business development opportunity.
Thus, they never take advantage of it and we believe and want to change that.
Through seminars, workshops and marketing speaking engagements, ALON provides comprehensive tourism training that equips destinations and suppliers with the competence necessary to successfully work with the Travel Trade and to help small businesses to grow and succeed with product offerings that would work with travel trade.
ALON Marketing Group participates in and organizes various sales and marketing programs that include domestic and international gateway; domestic sales missions; business development sales meetings and office visits; co-op trade show booth exhibits, sales material development assistance and distribution; co-op mailing programs; Travel Trade publication; advertising possibilities, listings, and press releases; tourism scholarship programs; familiarization (FAM) tours; and collateral material distribution.
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