Artillery helps manufacturers with a complex sale to grow. We won't waste your time or money on anything that doesn't help you better understand your customers, empower your sales team, automate your sales process or increase revenues. Tactical implementation, measurement and adjustments to help achieve your goals and objectives. The U.S. military calls this a SITREP (situation report).
This is the phase for quickly gathering industry, business, competitive and customer data and insights to get an objective snapshot of your current business strategy. We'll also work with you to assess your sales process, sales system and current methods of prospecting, converting and retaining customers. When these concepts are used correctly, business growth happens.
We need to understand what they are for your business so that we can help you achieve them. We develop a blended sales and marketing (smarketing plan) to help you achieve the business growth you're shooting for. Roll up your sleeves - the plan development includes an on-site workshop with your sales team and customer-facing employees.
This is the phase for quickly gathering industry, business, competitive and customer data and insights to get an objective snapshot of your current business strategy. We'll also work with you to assess your sales process, sales system and current methods of prospecting, converting and retaining customers. When these concepts are used correctly, business growth happens.
We need to understand what they are for your business so that we can help you achieve them. We develop a blended sales and marketing (smarketing plan) to help you achieve the business growth you're shooting for. Roll up your sleeves - the plan development includes an on-site workshop with your sales team and customer-facing employees.
Services
Douglas Burdett hosts a (hopefully) short-lived series of fun conversations with past guests on The Marketing Book Podcast.
They'll share a cocktail and talk about life in isolation, virtual work challenges and the future of sales and marketing in a post-pandemic world.
Previously on The Marketing Book Podcast to discuss her book, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, marketing visionary Shama Hyder joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Miami, Florida, staying busy with a 10-month old and a puppy, opportunities for brands as a result of the pandemic, what her next book might be about, and much more!
They'll share a cocktail and talk about life in isolation, virtual work challenges and the future of sales and marketing in a post-pandemic world.
Previously on The Marketing Book Podcast to discuss her book, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, marketing visionary Shama Hyder joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Miami, Florida, staying busy with a 10-month old and a puppy, opportunities for brands as a result of the pandemic, what her next book might be about, and much more!
Douglas Burdett is a marketing agency founder, and a former Madison Avenue ad man and U.S. Army artillery officer.
In lieu of a mid-life crisis, he started performing standup comedy (he's all better now, thanks).
As the host of The Marketing Book Podcast, each week he interviews authors of new marketing and sales book.
He's done over 225 interviews and has read every single book on the show.
He has 3 goals for your webinar or event: 1) to share what he's learned, and 2) to make your attendees laugh, and 3) to inspire action.
In lieu of a mid-life crisis, he started performing standup comedy (he's all better now, thanks).
As the host of The Marketing Book Podcast, each week he interviews authors of new marketing and sales book.
He's done over 225 interviews and has read every single book on the show.
He has 3 goals for your webinar or event: 1) to share what he's learned, and 2) to make your attendees laugh, and 3) to inspire action.
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