TVG Marketing Research
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Since 1979, TVG has developed and applied leading edge, often proprietary, marketing research methods to answer a full range of business questions in a consistently changing market. Today, efficiency and effectiveness are more important than ever. TVG Marketing Research & Consulting, LLC has received national certification as a Women's Business Enterprise by the WBE Council of PA-DE-sNJ (WBEC).

By including women-owned businesses among their vendors, corporations, and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier/ vendor diversity programs. Healthcare decision-making is complex; clients choose TVG because our broad industry experience and knowledge, based on a foundation in psychology, sociology, analytics, marketing, consulting and advertising, brings a 360° perspective to your business challenge.

In the healthcare arena, TVG has in-depth therapeutic area knowledge across primary care and specialty markets, office and hospital-based, biotechnology, medical devices and diagnostics, orphan indications and animal health.
Services
At TVG, our goal is straightforward - to help you optimize your worldwide product performance.
TVG will seek to understand the client's business issues, collaborate to develop the best marketing research approach, and provide strategic solutions with recommendations for optimal results.
TVG is committed to providing innovative and cost effective marketing research solutions to Federal, State and Local agencies:.
TVG provides a global view of your marketplace.
Building on our experience in the marketing research and consulting arena since 1979, TVG has the immediate advantage of understanding the unique needs of your product.
To provide order and direction in an increasingly chaotic market, we offer a systematic approach to planning your product's success.
The TVG Marketing Model creates a context for the work that needs to be done to achieve your marketing objectives.
It provides a well-defined and integrated road map for strategic planning and identifying needs for products at all stages of their lifecycle.
We leverage this strategic framework in all aspects of our work-helping you frame your business questions, fine-tune planning and research objectives, and set a course for marketing your brand.
TVG was founded as a private company in 1979 as Richard B. Vanderveer and Associates.
In 1983, the company began to trade under The Vanderveer Group name, and in 1995, began using the name TVG.
Karen had been in a leadership role at TVG for five years prior to purchasing the company.
The history of TVG, Inc. is a long and respected one.
It is one of the leading market research companies engaged by many healthcare related companies, large, mid-size and emerging to provide research data in support of key business decisions.
Since 1979, TVG has developed and applied leading edge, often proprietary, marketing research methods to answer a full range of business questions in the evolving, and ever challenging healthcare marketplace.
Today, efficiency and effectiveness are more important than ever.
To help companies assess investment opportunities, generate and test strategic marketing options and optimize investments in clinical research, promotion and sales, we offer a uniquely comprehensive approach to healthcare marketing research.
From broad exploration of competitive strategies to more tactical focus at the product level.
TVG provides support to help you develop strategic marketing plans and tactics that deliver a sustainable competitive advantage.
Our interactive workshops bring your cross-functional team together to build a knowledge base and promote advanced business thinking and decision making.
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