Video Marketing Edge
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Video Marketing Edge
Prove Your Difference, Close More Sales, Grow Margins: Whether you are a seasoned pro or a new business owner, you know that people don't want to be bothered or pressured by hungry salespeople. Not All Prospects Are Ready to Buy: However, they still need products and services like yours. When they are ready to buy, if you are not top of mind, if they do not perceive a provable difference, then you compete on "price."

Unless providing the lowest price is your chief marketing strategy, then your margins will take a hit. Does Your Business Truly Stand Out in the Perception of Your Prospects? Many businesses are simply too close to their own products and services and miss the hidden value they provide customers. Our job at the VIDEO MARKETING EDGE is to discover and creatively communicate your hidden value.

We do it in a way that conveys a provable difference that adds true value and improves your bottom line. Why Not Make it Even Easier to Buy Now From You? Businesses make decision-making difficult when prospects can't tell the difference between products, services, or companies because they all look and sound alike.
Services
The Video Marketing Edge (VME) is an agile and growing media and marketing company founded by Principal Daron Powers.
The company exists to create web, social media video communications, content marketing, and do it for ethical professionals and companies that want to be known, liked, and trusted as experts or authorities.
Anyone can buy a camera or say they are "marketers."
However, in today's crowded marketplace, we believe that messaging should reflect higher levels of authenticity, less spin, and prove up a companies difference without a lot of the "me too" boring language typically seen in company digital media and print communications.
Today attention spans are shrinking.
Busy, easily distracted, and skeptical people don't want to wade through lots of plain or boring text to find out about your products and services or how your different.
Many just need decision-making information and tend to avoid hype, pressure, or inauthentic "spin."
That's why we specialize in smart marketing videos that quickly get to the heart of your business and begin to make a personal connection.
You may read the original content in the context in which it is published (at this web address).
Who is Responsible When Ads, Promotions, and Social Media Fail Because They Are Not Bringing You All the Leads You Expect?
Over the years I've heard decision makers quickly blame their advertisers or social media providers for the lack of results.
Sometimes it's well justified.
Promo ads and social media may bring the eyeballs.
However, if the companies messaging and systems are weak, unclear, or simply do not follow through and speak to the intended audience, then the results are fewer conversions and money is needlessly wasted.
If You Own or Run a Business Here's How to Make it Easier for New Customers to do Business With You.
The Video Marketing Edge crew is capturing the owner of Fort Clarkston pitching their facilities.
Before you build or update your tactical marketing tools such as web sites, web-video, social media, PR, presentations, brochures, sales training, sales scripts, TV/radio or print ads, etc., here are&.
Capturing Your Prospect's Attention Imagine that a potential client is looking for what your business has to offer.
Mr. Powers invested a full decade honing his speaking skills as a certified award winning Dale Carnegie Leadership Instructor in business and effective speaking.
He has addressed audiences from Alberta, Canada to Cancun, Mexico and businesses all across America.
Mr. Powers has decades of practical experience consulting and speaking to professionals, small, mid-sized and fortune 500 companies including clients such as Ford, GM, Toyota, International, H&R Block, ADP, BI Worldwide, Pulte Homes, Lennar Homes, IRS, etc.
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