Beacon
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The Marketing Beacon specializes in delivering custom-developed marketing solutions designed to help Greenville, SC and Upstate businesses generate new customers and grow opportunities from existing clients. We understand the challenges and issues you face and know how to effectively apply marketing initiatives that work. It's what we know based on real-world marketing experience - allow us the opportunity to be your marketing services firm.

Our services are provided through engagement models designed to address your specific marketing needs.
Services
Knowing what marketing to do and how to do it effectively requires experience and knowledge.
Our marketing know-how has been gained from years of learning what works well and what is effective in marketing.
That's over 20 years' worth of battle scars we've taken on your behalf.
As an integral and strategic resource for your business, we handle all of your marketing so you can concentrate on running your company.
Developing, executing and managing a revenue generating marketing roadmap specific for your business.
Every business and organization needs a custom-designed marketing roadmap that indicates where you are going and why.
Knowing how to get from point A to B requires a plan.
Your marketing roadmap will include a solid marketing strategy and tactical plan with a schedule, budget and resource base to effectively reach your objectives.
Your completed marketing roadmap will specify what needs to be done - when, where and how.
The Marketing Beacon takes responsibility to implement and manage it on your behalf.
Gaining greater market visibility and awareness, neutralizing buyer risk and developing customer trust for repeat business requires a strategic marketing approach.
And, it requires identifying and applying the right marketing components that make sense for your business and unique needs.
We welcome the opportunity to learn more about your marketing challenges to determine which marketing services are right for your business.
Contact us to schedule an introductory meeting.
The service models we offer are uniquely designed to address your specific marketing needs.
Each are structured to be flexible and adaptable to accommodate your changing business conditions.
And, we purposely zero-in on what matters most to your business.
Through our Virtual Marketing Department (VMD), Supplemental Expertise and Point Solutions engagement models, we can provide the right marketing solution for your business.
Through an engagement model we call the Virtual Marketing Department (VMD), we take responsibility for executing and managing your marketing activities while you focus on your business.
Effective business decision processes depend on relevant data.
This is especially critical when a business is considering new products, business expansions, market penetration strategies and similar planning activities.
Launched in 1993, InfoSearch is the marketing research arm of The Marketing Beacon.
Both primary and secondary research initiatives can be implemented to assist customers in gathering then analyzing key data for intelligent decision making.
Primary research typically involves custom designed programs specific to a particular business need.
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