DIY analytics software has failed marketers, requiring more configuration and management than they have time for and leaving little time to actually generate insights that drive results. In one end-to-end marketing analytics platform, Alight Analytics delivers the insights marketers need to measure, optimize and predict performance - within the first 24 hours data is connected.
Data is always on and ready for analysis in our suite of marketing dashboards that deliver insight into performance across every marketing source and channel. Combine data across your entire offline and online paid media ecosystem into one dashboard for unified insight into performance across all marketing channels. See which tactics and channels are contributing to your marketing goals and how your budget is pacing, so you can direct your spend where it matters most.
Apply attribution models to understand and optimize the path to conversion for your marketing channels, campaigns and customers. Understand and communicate the impact marketing investments have on business outcomes with a single pipeline view for marketing and sales performance.
Data is always on and ready for analysis in our suite of marketing dashboards that deliver insight into performance across every marketing source and channel. Combine data across your entire offline and online paid media ecosystem into one dashboard for unified insight into performance across all marketing channels. See which tactics and channels are contributing to your marketing goals and how your budget is pacing, so you can direct your spend where it matters most.
Apply attribution models to understand and optimize the path to conversion for your marketing channels, campaigns and customers. Understand and communicate the impact marketing investments have on business outcomes with a single pipeline view for marketing and sales performance.
Services
We experienced firsthand just how time-consuming and frustrating it can be when marketing data is out of control.
Today, we're one of America's fastest-growing companies, working with some of the nation's biggest brands and most cutting-edge agencies to help them take control of their marketing data, so they can produce richer business insights - faster.
Alight is the team behind ChannelMix, the first data management platform designed for marketers by marketers.
Our founders, Michelle Jacobs and Matt Hertig, were marketing analysts who were so frustrated with the manual process of data gathering that they decided to build their own solution.
Today, we're one of America's fastest-growing companies, working with some of the nation's biggest brands and most cutting-edge agencies to help them take control of their marketing data, so they can produce richer business insights - faster.
Alight is the team behind ChannelMix, the first data management platform designed for marketers by marketers.
Our founders, Michelle Jacobs and Matt Hertig, were marketing analysts who were so frustrated with the manual process of data gathering that they decided to build their own solution.
Integrate your marketing data ecosystem with leading CRMs like Salesforce, NetSuite and HubSpot to tell one performance story for the entire marketing and sales funnel.
Why build, manage and repair your own martech stack when you can leverage Alight's Analytics-as-a-Service model?
Our AaaS model combines an end-to-end analytics platform, ChannelMix, with a team of analytics experts to deliver scalable, sustainable marketing performance insights.
Strategic insights to help you plan, execute and target campaigns that maximize leads and ROI.
Why build, manage and repair your own martech stack when you can leverage Alight's Analytics-as-a-Service model?
Our AaaS model combines an end-to-end analytics platform, ChannelMix, with a team of analytics experts to deliver scalable, sustainable marketing performance insights.
Strategic insights to help you plan, execute and target campaigns that maximize leads and ROI.
Whether you're connecting to our suite of marketing report templates or performing ad hoc analysis in your own dashboarding tool, ChannelMix delivers fresh marketing KPIs and insights every single day with automated reporting capabilities.
Strategic insights to help you plan, execute and target campaigns that maximize leads and ROI.
Our portfolio of performance dashboards is built specifically for lead gen marketers to plan and execute campaigns that maximize ROI and align to business goals.
Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.
Strategic insights to help you plan, execute and target campaigns that maximize leads and ROI.
Our portfolio of performance dashboards is built specifically for lead gen marketers to plan and execute campaigns that maximize ROI and align to business goals.
Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.
Data from all your paid marketing channels is automatically captured and unified for analysis in cross channel marketing dashboards built for Tableau and Power BI.
Our portfolio of performance dashboards is built specifically for lead gen marketers to plan and execute campaigns that maximize ROI and align to business goals.
ChannelMix captures, integrates and stores data from all of the marketing and media platforms you use in your marketing campaigns.
Drill down into individual channels to find what's generating the most impressions, clicks and conversions.
Our portfolio of performance dashboards is built specifically for lead gen marketers to plan and execute campaigns that maximize ROI and align to business goals.
ChannelMix captures, integrates and stores data from all of the marketing and media platforms you use in your marketing campaigns.
Drill down into individual channels to find what's generating the most impressions, clicks and conversions.
Create a single source of truth for the sales and marketing pipeline with a dashboard that connects marketing spend and lead generation to their sales outcomes.
ChannelMix bridges the gap between marketing and media platforms and your website's lead forms, unifying performance data across platforms to understand the relationship between media spend and website conversions.
Analyze your sales and marketing pipeline across all stages-from spend all the way to customer acquisition.
Leverage actionable KPIs like conversion rates, CPL and ROI to identify and resolve weak spots in the funnel.
ChannelMix bridges the gap between marketing and media platforms and your website's lead forms, unifying performance data across platforms to understand the relationship between media spend and website conversions.
Analyze your sales and marketing pipeline across all stages-from spend all the way to customer acquisition.
Leverage actionable KPIs like conversion rates, CPL and ROI to identify and resolve weak spots in the funnel.
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