Great for those who work with C-Suite levels providing consulting and training in Leadership, Team Building, Culture Changes, Organizational Trust, Diversity, Equity and Inclusion, Communications, Sales and Marketing and other needed services. Download this Free Report to learn how to get your brand noticed, create massive visibility and get more people to engage, connect and push the "Buy Botton."
You'll learn how to leverage the super powers of branding, the "secret sauce" to attracting clients and the 5 Key Steps to increasing your visibility. Practice Copywriting with exercises used by Master Copywriters to turn your copy into cash. Take part in "Hot or Not" sessions to get fast feedback on your headlines, titles, subject lines and more>.
Copywriting is hard. No one wants to stare at a blank sheet of paper or a blank screen to write killer copy that gets sales. So, we've made it easy. Get on a call with us and we?ll review your copy and show you how to make the "new way of copywriting" easy so you can get every copy project done - likety split.
You'll learn how to leverage the super powers of branding, the "secret sauce" to attracting clients and the 5 Key Steps to increasing your visibility. Practice Copywriting with exercises used by Master Copywriters to turn your copy into cash. Take part in "Hot or Not" sessions to get fast feedback on your headlines, titles, subject lines and more>.
Copywriting is hard. No one wants to stare at a blank sheet of paper or a blank screen to write killer copy that gets sales. So, we've made it easy. Get on a call with us and we?ll review your copy and show you how to make the "new way of copywriting" easy so you can get every copy project done - likety split.
Services
North Star Marketing launches new Closed Loop Marketing program, a lead generation tool that shortens the sales process and enables greater efficiency among a company's sales force.
The CEO's Little Black Book on Branding wins International Writer's Digest Self-Published Book Awards.
North Star Marketing moves its offices to the building which originally housed B & G Marketing.
The Power Principles of Marketing conference, web site, and book begin development & are rolled out over the following years.
The CEO's Little Black Book on Branding wins International Writer's Digest Self-Published Book Awards.
North Star Marketing moves its offices to the building which originally housed B & G Marketing.
The Power Principles of Marketing conference, web site, and book begin development & are rolled out over the following years.
To make it even more fun, imagine your sales team is complaining that your products/services are just too expensive and no one wants to buy because of price!
Sounds like a nightmare, but all too often that is the case for a lot of companies these days.
Well, this was the real life "situation" that AFLAC was experiencing.
Then one magical day they discovered the duck.
Sounds like a nightmare, but all too often that is the case for a lot of companies these days.
Well, this was the real life "situation" that AFLAC was experiencing.
Then one magical day they discovered the duck.
Marketing is foundational.
It's predictable.
You can map it out and plan where you need to go and whom you need to visit (hopefully your target market).
Your road map = your marketing plan.
Without your road map, it can get dangerous.
You have a good chance of getting lost, way off track, or you might just drive that bright, shiny Corvette off a cliff.
And that would be sad.
You could have a great marketing plan and know exactly the route you need to take, but if you're driving an old, tired jalopy of a brand - who's going to notice you?
It's predictable.
You can map it out and plan where you need to go and whom you need to visit (hopefully your target market).
Your road map = your marketing plan.
Without your road map, it can get dangerous.
You have a good chance of getting lost, way off track, or you might just drive that bright, shiny Corvette off a cliff.
And that would be sad.
You could have a great marketing plan and know exactly the route you need to take, but if you're driving an old, tired jalopy of a brand - who's going to notice you?
In either case, one thing remains true; we live in a world jammed-packed with information.
So much so, it's hard to keep track of it all.
It's the equivalent of drinking from a fire hose - there's only so much you can take in.
That's where we come in.
Here at North Star we track all of our PR clients so we know exactly what is being said, both on the print side (newspapers, magazines, newsletters) and in the cyber world (HTML newsletters, web sites, blogs, etc.) and provide detailed reports of all of the activity.
So much so, it's hard to keep track of it all.
It's the equivalent of drinking from a fire hose - there's only so much you can take in.
That's where we come in.
Here at North Star we track all of our PR clients so we know exactly what is being said, both on the print side (newspapers, magazines, newsletters) and in the cyber world (HTML newsletters, web sites, blogs, etc.) and provide detailed reports of all of the activity.
Here at North Star, we have a creative formula that applies to all of our work, especially interactive technology.
Take a web site, for example.
When creating a web site the main objective is to get consumers to come to the site, learn about the product or services offered, and (hopefully) decide that it's the best choice for whatever they need.
Well, the most effective way to do that is to make it worthwhile for them to come.
Making your web site interactive, while adding an element of discovery (or as we like to put it, the "A-ha!" moment) will not only get your consumers to remember your site, but return to it as often as possible just to see what's new.
Take a web site, for example.
When creating a web site the main objective is to get consumers to come to the site, learn about the product or services offered, and (hopefully) decide that it's the best choice for whatever they need.
Well, the most effective way to do that is to make it worthwhile for them to come.
Making your web site interactive, while adding an element of discovery (or as we like to put it, the "A-ha!" moment) will not only get your consumers to remember your site, but return to it as often as possible just to see what's new.
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