The whatchamacallit. That thing that makes you different, special, interesting, you. That one unique thing that only you can own. Finding that thing, embracing it, and celebrating it is what we do. Because that's what turns products, services, and organizations into the brands that people love. A lot of advertising and marketing agencies make claim to their own, proprietary strategic process.
There's Brand DNA, Brand Lens, The Whole Egg, just to name a few. At Fechtor, we have our own strategic process, too. We call it, "common sense." We also believe that strategy development is actually a creative pursuit. Yes, it takes research. And yes, it takes knowledge. But it also takes a special insight, a moment of inspiration, a creative twist, and a defining of both the rational and emotional benefits that will really connect with your customer.
Sorry, we don't have a fancy name for it. Let's just call it Fechtorization. Great advertising starts with a great strategy. It clearly and uniquely differentiates you from everyone else.
There's Brand DNA, Brand Lens, The Whole Egg, just to name a few. At Fechtor, we have our own strategic process, too. We call it, "common sense." We also believe that strategy development is actually a creative pursuit. Yes, it takes research. And yes, it takes knowledge. But it also takes a special insight, a moment of inspiration, a creative twist, and a defining of both the rational and emotional benefits that will really connect with your customer.
Sorry, we don't have a fancy name for it. Let's just call it Fechtorization. Great advertising starts with a great strategy. It clearly and uniquely differentiates you from everyone else.
Services
At Fechtor, we want to work with people who believe in the power of advertising that is strategically based and creatively driven.
People who think of advertising as an investment, not an expense - and who are ready to commit to it over time, both emotionally and with a marketing budget.
Importantly, we look for people with whom we have real chemistry.
That's right.
We must like each other.
People who think of advertising as an investment, not an expense - and who are ready to commit to it over time, both emotionally and with a marketing budget.
Importantly, we look for people with whom we have real chemistry.
That's right.
We must like each other.
Sometimes, when our clients aren't saying things like, "How much will it cost?" and "How soon can we have it?"
What sets Fechtor apart is that they truly 'get' our company, our brand, our people.
So, our relationship operates on a very high level.
We present challenging objectives and they bring their unique approach to brand expression that is dead-on who we are and how we want to connect with our customer.
Creatives' 'job' is to cause an emotion to take action.
An agency's 'job' is to make sure the idea behind the creative is authentic.
What sets Fechtor apart is that they truly 'get' our company, our brand, our people.
So, our relationship operates on a very high level.
We present challenging objectives and they bring their unique approach to brand expression that is dead-on who we are and how we want to connect with our customer.
Creatives' 'job' is to cause an emotion to take action.
An agency's 'job' is to make sure the idea behind the creative is authentic.
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