Onward Internet Marketing
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Your website should be bringing you solid sales leads and even ecommerce sales. Your website can draw new clients to your business, provide them with product and service descriptions, testimonials from your happy customers, your most recent news and press releases. With Onward's help it will excite and maintain interest in you products and services.

Since 2004 Onward Internet Marketing has been helping companies with their internet marketing. Allowing Onward to do the Designing, Building Optimizing and Promoting of web sites, has let companies, like yours, spend their time on their central mission. It will only do this if it is attractively designed, well built and draws visitors.

Onward will design a internet marketing program that will combine search engine optimization, social networking, online marketing and advertising and comprehensive analysis of website performance.
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There are many reasons to have a web site: ecommerce, advertising, informational, marketing, personal, and etc.
Every web page should have a specific goal.
For every web page there should be a method of measuring its success; it should have a metric.
Without goals and metrics, your web site could be ineffective and you wouldn't know it.
Alternatively, slight changes to your web page could result in vast improvements in achieving your business goals.
Web sites differ from other media in a number of ways.
Incorporate your business brand into its design, content and features, giving your business a consistent message and appearance.
Your business card just isn't big enough to provide all the information your clients and prospects need.
A website gives one publicly available spot from which your business can identify itself in a consistent manner.
Brand consistency shapes what people think of you; this is not limiting, rather it frees you to express your message about services and products within a familiar, recognizable environment.
Measuring the success of your web site provides the feedback necessary to constantly improve your site.
Perhaps the most basic measurement is the number of pageviews.
A pageview is a simple request for a single webpage.
A webpage may contain many files as each image is a separate file.
Such measurements are usually taken directly from your server.
Beyond measuring the number of pageviews from your website, you may also measure specific actions that visitors have taken.
Identifying and measuring the actions your visitors perform helps you understand what about your website your visitors find interesting, informative and useful.
Every business has its buzz words.
Many have their own lingo.
They use their own vocabulary to brand themselves, or describe intricacies lost on the public at large.
The use of this private language is great when everyone in the conversation is an insider.
The broader public though may have a different, simpler vocabulary to talk about your products and services.
And the searches the public performs, hoping to find your website will be based on their language, not yours.
When preparing to optimize a web page, make sure that you're using the language, the keywords, that the public uses.
The single most important action you can take to make a web page rank with the search engines is to create the right title tag.
The title tag is in the section of the HTML.
It is contained between the and HTML markers.
Making sure that the page title is correct for the page will have a profound impact with the search engines.
Many webmasters will just allow this tag to contain the name of the business.
If your entire site has been designed and built correctly, the search engines will already rank your web site #1 for your business name.
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