Calibrate Marketing & Mentoring
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While we do not know for sure what the future will bring, please know that we will continue to be available to help you. We at Calibrate Marketing believe in being gentle, generous, truthful, kind, and brave. We are all experiencing this together, and will continue to work collaboratively to provide support and strength to our community. As a small local business, we are painfully aware on how a business's continuity directly affects the family.

During this time, all businesses will need to communicate how they will remain open, support their employees, connect with customers, and provide value to the community. Whether this communication happens on your website, through email or social media, you may need some technical support getting it prepared and published. We are here for you. We normally offer a 20 minute free consultation to determine your needs and form a rough strategy.

For the foreseeable future, we will also be offering the first 15 minutes of website work for free for local businesses and the self-employed.
Services
The mission of Calibrate Marketing and Mentoring is to help local small businesses improve their marketing efforts through search, e-mail marketing & social media.
We work with small businesses to increase their leads and sales by setting-up the marketing tools and sharing our marketing knowledge gained over the last 20 years as a sales rep, sales manager, marketing manager, entrepreneur and small business owner.
Calibrate Marketing & Mentoring is a S-Corporation, based in Danbury Connecticut, that works with local small businesses in the New England region.
When your company's information changes, it's important to update your website so that it is not out of date.
Up-to-date and relevant websites get more traffic and generate more leads, but keeping your website updated can be a hassle if you're busy doing your job and serving your customers.
If your website looks old, visitors may decide to look for someone who is more visually appealing.
Your website needs to correspond to the messages from your sales and customer service teams.
As products, policies, markets, technology and personnel change, your website should be the first place to communicate these changes with your visitors, clients & potential prospects.
Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer.
Social media has evolved from a method to share status updates and pictures to a place where people get their news, learn about exciting new products and crowd-source ideas and projects.
Additionally, social media serves as a relatively inexpensive platform for organizations to inform their fans, customers and the public about the latest happenings with their company.
Calibrate Marketing's social media setup service creates your personal and / or professional social media profiles and gets your products and services in front of your target market.
As part of the social media profile setup, Calibrate Marketing creates custom branded images (profile photos, backgrounds, cover photos, etc.) for your profile, keeping your branding consistent across your social media, website and even offline marketing materials.
We can also integrate links to your social media profiles into your website.
Using social media for your business can be a big time waste.
The good news is, it's easy for anyone to learn how to do it right!
Calibrate Marketing offers several options, for individuals or groups, to learn how to connect and drive business using the latest in social media networking techniques.
Calibrate Marketing will teach you to use the best social media communities for your audience.
We ensure you get your profile setup, start communicating and keep networking successfully.
You will learn proven social media techniques, including planning and implementing promotions, how to automate your posts, strategies to discover the best topics to post and how to grow your community.
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