Pinpoint Marketing
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Pinpoint local marketing is a one stop shop for real results. We understand what it takes to create a successful business venture and we will make sure that our experience, talents, creativity and tools are put to work for our client's needs. We use the latest in technology, social media, design, production and advertising tools to create positive results.

When you choose to partner with Tru Creations, you will find that our greatest capability is the ability to work with you and your team to create success. Pinpoint Marketing is focused on driving traffic and quantifiable results to our customers. We focus on local marketing solutions for businesses that have a need to draw from specific target market based upon location.

The same is true for location based service providers. We know what it is like to be on your end of this process. You want to promote your product or service but don't have the time or knowledge to execute it yourself. You also don't want to speak with five different people or companies and re-explain the same thing.
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Pinpoint has chosen to focus on local marketing because of the importance of helping small and medium sized businesses get a solid foothold in the modern world.
A company that focus on local websites and marketing materials has an advantage over its competitors.
The majority of consumers search for local business with a search engine.
85% of all consumers find local business online.
In surveys conducted by searchengineland.com, it was determined that a staggering 72% of those polled trust online reviews as much as a personal recommendation.
When most people in the small business world hear business development, they think sales.
Don't get us wrong that is part of it but there is much more to it than that.
Depending upon who you speak with, it comes down to processes generally aiming at creating more profit.
Certainly that is true but a bit vague from the stand point of creating a process that can be followed.
In order to create a proper strategy Pinpoint Marketing must identify the specifics.
The best definition we have heard is not one of ours so we certainly must give credit where it is due.
If you are an small business or a new business, don't feel bad if you don't have a strategy.
You are not alone.
In our experience we have seen 20 year old business with sales of over $100 million a year with no strategy.
Why have they been so successful then?
They had the right product at the right time in a very affluent economy and they had good work ethic.
So what is wrong with this?
These are all very strong parts of the business development model.
Except they had no real process.
While they were hard at work, no one was preparing for a change in the market or customer demand.
Brand development is a little more than developing a company name, logo or color scheme.
But to be fair, this is part of the puzzle.
It is an important part of the puzzle.
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."
This seems fairly straight forward.
I would like to add that all of this is developed to create "brand" loyalty as well.
The answer to this question depends upon your business and your business development plan.
In general there are several basics that every business needs to secure their brand and properly market it to their customers.
At Pinpoint Marketing we can develop these graphic design elements and business writings.
We can also, produce all of the basic branding tools whether it be printed materials or digital marketing materials.
These are some of the basic tools you will need for branding and marketing you products and services.
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