The Ginerocity team brings realistic, forward-thinking, multi-platform approaches to non-profit animal rescues of all sizes. We are versatile in covering a wide variety of genres and distribution platforms. The agency is involved in working with traditional radio and television broadcast and cable networks; digital platforms and social media. What makes us different is positive social impact.
We provide our clients not only with a results driven approach to their objectives but opportunities to get involved in the communities and city they serve. Ginny brings more than twenty years of marketing, advertising and sales experience from various perspectives to Ginerocity. Her bulldog tenacity, sharp mind, and fun-loving personality make her the perfect fit for clients of any makeup, from the traditional to the cutting-edge.
Sixteen years of regional and national sales experience, five years of client in-house advertising agency direction, and traditional agency experience give Ginny a well rounded unique perspective on developing strategic marketing plans and personnel management.
We provide our clients not only with a results driven approach to their objectives but opportunities to get involved in the communities and city they serve. Ginny brings more than twenty years of marketing, advertising and sales experience from various perspectives to Ginerocity. Her bulldog tenacity, sharp mind, and fun-loving personality make her the perfect fit for clients of any makeup, from the traditional to the cutting-edge.
Sixteen years of regional and national sales experience, five years of client in-house advertising agency direction, and traditional agency experience give Ginny a well rounded unique perspective on developing strategic marketing plans and personnel management.
Services
Our branding process involves creating a unique name and image for your rescue or service in the consumers' mind, mainly through multi platform advertising campaigns with a consistent theme.
Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal donors, followers and adoptions.
Ginerocity develops a strategy for our rescues that combines all of its marketing goals into one comprehensive plan.
A good marketing strategy should be drawn from market research and focus on the right media mix in order to achieve the maximum potential and sustain the business.
Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal donors, followers and adoptions.
Ginerocity develops a strategy for our rescues that combines all of its marketing goals into one comprehensive plan.
A good marketing strategy should be drawn from market research and focus on the right media mix in order to achieve the maximum potential and sustain the business.
Media planning entails sourcing and selecting optimal media platforms for each rescue.
The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.
We can't buy fans and we can't schedule our commercials into the consciousness of our fans.
Rather, we must speak with clear intent and respect the boundaries of the relationship.
We're leaders in mixed media strategies.
We carefully place media to help a rescue execute their campaigns in a way that fosters meaningful connections with their consumers and their city.
The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.
We can't buy fans and we can't schedule our commercials into the consciousness of our fans.
Rather, we must speak with clear intent and respect the boundaries of the relationship.
We're leaders in mixed media strategies.
We carefully place media to help a rescue execute their campaigns in a way that fosters meaningful connections with their consumers and their city.
An original piece of creative comprises elements that are rare or surprising, or that move away from the obvious and commonplace.
We have never been accused of being common.
Our focus is on the uniqueness of the ideas or features contained in the logo or ad.
A logo or ad can diverge from norms or experiences by applying unique visual or verbal solutions.
We have never been accused of being common.
Our focus is on the uniqueness of the ideas or features contained in the logo or ad.
A logo or ad can diverge from norms or experiences by applying unique visual or verbal solutions.
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