Ballista Marketing Group

We are B2B marketing specialists that have worked with tech companies, big and small, new or mature, jumpstarting their growth and accelerating their market leadership.
We aren't just marketing consultants, we are marketing PRACTITIONERS.
Generate leads, accelerate sales cycles, build your sale pipeline.
That's what great marketing does and that's our mission.
We focus on target lists, compelling content, and actionable calls to action to drive your prospect to the next step.
Generate awareness, deliver interesting content, and develop proof points that increase your perception among customers, prospects, and thought leaders in your industry.

Understand customers, prospects, and competitors intimately to develop your company's distinctive voice in the market.
Understand the intersection and opportunity among your prospects' needs, your competitors' products, and your offerings via measurable quantitative and qualitative methods.
Identify strategic opportunities in your markets, solutions, positioning, packaging, or communications that propel your company or solution to the front of the prospect's mind.
Reveal your company's brand and determine your company's position in the market that is unique, relevant, memorable, and defensible.

Communicate your unique ability to serve your market's needs in creative, compelling, and remarkable ways.
Create inventive marketing strategies that generate greater market awareness and perception, spawn qualified sales leads, and empower sales channels.
Produce a "whole product" rollout plan that ensures cross-functional synchronization to introduce new solutions to market.
Generate awareness and increase perception among key stakeholders in your industry including customers, prospects, thought leaders, and partners.

Generate greater awareness, mindshare, and leads with clever content and smart technology that work 24/7.
Develop targeted, multi-channel campaigns that lead to new sales leads or sales cycle acceleration.
Focus on target lists, compelling content, and actionable calls-to-action to drive your prospect to the next step.
Create compelling content that delivers "one voice" to the market and creates emotional as well as rational bonds, motivating customers to take action.
Create presentations and stories that paint a picture between the pain of the business problem and the gain of your solution.

Select, implement, and run critical marketing automation and CRM systems to optimize your sales and marketing machine.
Select and advise on the selection and implementation of marketing automation systems.
Marketing automation adds technology fuel to your marketing efforts, exponentially increasing your marketing effectiveness.
Design, develop, and launch marketing automation campaigns, both traditional email campaigns and trigger-based drip campaigns.
Create compelling content for emails, landing pages, and forms to fuel your marketing automation campaigns.