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I was pleasantly surprised recently to see that many life science companies had customized, thoughtful content posted for International Women's Day, see example below. It really represents the fact that life science marketers are becoming more sophisticated with respect to social media. Happy #InternationalWomensDay to all the brilliant and hard working women, both inside and.

It is finally happening. Several years ago, I talked about the importance of diversifying your social media portfolio and said somewhat flippantly that you "might wake up one morning and Microsoft may own LinkedIn." I believe I commented also that Microsoft may diminish LinkedIn into an Outlook add in, to help you manage your business.

I founded the San Diego Biotechnology Network in 2008, and we keep a directory of the life science companies, and we also created a Twitter list of all the companies who use the application.We?ve noticed that the number of companies with Twitter accounts has roughly doubled over the past 5 years, and now roughly.
Services
Since our founding in 2008 as a life science marketing consulting firm, we've worked with more than 35 companies and have provided customized services based on our capabilities.
Below, we list our popular products and services which we will adjust to meet your biotech company's objectives, and we'll lead you through our process which will also help you to refine them if needed.
If you don't see what you need please contact us.
Comprendia specializes in creating integrated marketing solutions for life science and biotechnology companies that sell products and services to scientists.
We are the only company with the versatility to leverage new and traditional media together to help our clients attract and engage scientific researchers.
We'll create a marketing plan with the strategies and tactics that will lead you to reaching your objectives as we've done with many life science companies.
Scientific marketing is difficult currently because traditional methods of reaching scientists are not as effective, yet there is still resistance to new media methods.
How can we help you meet your biotech company?s growth and market leadership goals?
We will match our life science consulting staff to your individual needs, working with you to develop your marketing plan.
After defining the strategy and tactics, we can also implement them for you on a per-project, hourly, or retainer basis.
If your customers are in the life sciences/basic research or drug discovery areas, we can help you, as our consultants have a wide range of expertise in these areas.
Check out our Products & Services listing or request a free consultation to get started.
Life science marketing resources are a big part of Comprendia's mission to create original content and materials which will help you promote your biotechnology products and improve your positioning in the life science market.
Every year we put together a life science marketing planning guide and event calendar to help you map out the conferences and your media placements.
We have ongoing relationships with both traditional and new media providers, let us know if you need help pitching a story or getting a good deal on an advertising package.
Our life science marketing webinars are an opportunity to share our experience with traditional, digital, and social media with you.
Below, you can find recent webinars which are available on demand for free.
If you'd like a customized webinar or workshop, check out our training and workshop topics and contact us to learn more.
2014 ACP-LS Webinar series: How Can Life Science Companies Leverage the Social Media Hype Cycle?.
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